CHICAGO, Oct. 4, 2018 /PRNewswire/ — Major League Baseball® and Louisville Slugger® are teaming up to raise awareness and funds for pediatric cancer as MLB heads into the 2018 Postseason.
Louisville Slugger, the Official Bat of Major League Baseball, has produced 31 gold bats stamped with the childhood cancer awareness ribbon, one for every MLB club and the MLB Network. All 31 gold MLB Louisville Slugger bats, autographed by members of each club and MLB Network talent, are for auction on mlb.com/goldbat through Oct. 17. Funds raised will support Stand Up To Cancer.
“Cancer is a leading cause of death among children,” said Louisville Slugger Brand Manager Joey Nowak. “Our brand exists because of kids and baseball, so Louisville Slugger is joining Major League Baseball in stepping up to the plate to help find a cure for pediatric cancers.”
Statistics show pediatric cancer knows no bounds. It cuts across all ages, ethnic groups and socio-economic groups. Every day more than 40 children in the U.S. learn they have cancer. Twelve percent of these children will not survive.
“Our hope is that the gold pediatric-cancer Louisville Slugger bats will bring a huge amount of awareness and funds for the cause so that medical advances will continue, and more children can and will survive,” Nowak said.
Louisville Slugger and MLB have a long history of working together to fight cancer. Since 2006, they’ve promoted the annual Mother’s Day Going to Bat Against Breast Cancer initiative where MLB players swing pink bats. Hundreds of those game-used pink bats have been auctioned over the past 13 seasons to benefit Stand Up To Cancer and other charities focused on cancer research and care.
About Louisville Slugger
Founded in 1884, Louisville Slugger is the Official Bat and Equipment Bag of Major League Baseball. This iconic baseball brand is part of Chicago-based Wilson Sporting Goods Co., the largest baseball and softball equipment provider in the world today. In the sports of baseball and softball, Wilson manufactures high-performance gloves, bats, uniforms, apparel, protective gear, accessories and player-development equipment through its Wilson, DeMarini, Louisville Slugger, EvoShield and ATEC brands. The company uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Wilson is a subsidiary of Amer Sports Corporation.
SOURCE Louisville Slugger