Toronto, ON – RONA inc., in partnership with Tilley Endurables Inc., is set to unveil Tilley Tuff, a new line of durable workwear designed for Canada’s toughest conditions. The launch event, happening at RONA+ Golden Mile in Scarborough on Monday, November 18, will spotlight a collection tailored to the needs of professionals and outdoor enthusiasts alike, merging utility with style.
The event will feature a special appearance by Joe Mimran, Chairman of Tilley Endurables and an influential figure in Canadian fashion, known for founding iconic brands like Club Monaco, Joe Fresh, and Alfred Sung. Mimran will be joined by RONA’s Chief Merchandising Officer Doug Young, Tilley Endurables President Frank Rocchetti, and other key figures from both companies.
Designed for individuals facing the physical demands of trade and outdoor work, the Tilley Tuff line promises high-quality, functional clothing that bridges Mimran’s signature aesthetic with Tilley’s long-standing reputation for durable, weather-resistant gear. Attendees will have the chance to preview multi-pocket pants, weather-resistant jackets, and essential basics that balance affordability with robust craftsmanship.
In addition to the runway show, the event will feature a “Happy Hour” experience, offering appetizers, mocktails, and live music to enhance the launch atmosphere. The schedule includes remarks from Mimran and Young, followed by a live demonstration of Tilley Tuff’s innovative features.
The collection will be available exclusively at select RONA+ and RONA locations across Canada, aiming to serve both tradespeople and DIY enthusiasts in need of high-quality, durable apparel suited for rigorous work environments.
Event Details:
- Date: Monday, November 18, 2024
- Time: 4:00 p.m. – 7:00 p.m.
- Location: RONA+ Golden Mile, 800 Warden Avenue, Scarborough, ON
With Tilley Tuff, Mimran and Tilley Endurables are positioning their workwear to meet the evolving demands of Canadians who need more from their clothing—whether on a job site or facing unpredictable weather.
Leave a Reply