OAKLAND, Calif., April 13, 2018 /PRNewswire/ — Kaiser Permanente and two-time NBA MVP Stephen Curry of the Golden State Warriors have teamed up for a televised message about how mental resilience helps the NBA All-Star grow as a person and as a top-level athlete — and how it can help anyone overcome day-to-day hardships and excel.
The message will air throughout the 2018 National Basketball Association playoffs, which begin Saturday. This is the third year Curry has partnered with the nation’s largest integrated health care system on a public health message emphasizing the importance of mental health and wellness and its impact on total health: mind, body and spirit working in unison. Since 2016, Kaiser Permanente has been active in media and elsewhere encouraging people to understand the importance of mental resilience and to end stigma around mental health conditions.
“Our caregivers see firsthand many people who experience mental health conditions,” said Bernard J. Tyson, chairman and CEO. “While we most often hear about the negative side of mental health, we have so many reasons for hope. Mental health conditions are treatable and we can help people deal with the ongoing stresses of daily life — and build greater resilience. Who better to deliver that message than Steph Curry, who lives in the limelight and practices resilience every day?”
In the latest TV message, “Wins and Losses,” Curry is depicted at various moments in his life, both low and high. In one scene, he is knocked down on a playground as a boy and has to get up and dust himself off. In another, as he is drafted by the Warriors, he speaks of learning humility. “My mind,” he says, “is where every challenge I’ve faced is won or lost.” The message: Train your mind to be resilient.
This message builds on an ongoing campaign by Kaiser Permanente, “Find Your Words,” to foster a national conversation about mental health and wellness — and more specifically, to encourage those who need help overcoming depression and other conditions to speak up and get that help. The website provides important links for those who would like access to additional resources.
“Stress adversely affects the health of many of our members and patients, so we wanted to put out a message of hope, embodied by Stephen’s example, that you can manage stress rather than having stress manage you,” said Don Mordecai, MD, Kaiser Permanente’s national leader for mental health and wellness. “The first step to tackling stress may be to start a conversation with your support system — family, friends and physicians — to begin your path toward resilience. We are happy to partner with the NBA, which has a tremendous reach, so we can bring this message to millions of people who need to know how to start that conversation.”
Kaiser Permanente’s work with Stephen Curry and the NBA is an extension of the two organizations’ shared commitment to improving the health and wellness of fans and the communities in which they live, learn, work and play. The nonprofit has served as the NBA’s official health care partner since 2015 and is the presenting partner of NBA FIT Week, held in January, and the annual Total Health Forum. Together, the NBA and Kaiser Permanente have hosted FIT clinics engaging thousands of youth in cities throughout the U.S.
Kaiser Permanente also provides the NBA with research-oriented strategic consulting, health-related content, and the development of year-round health and wellness programs.
About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 12 million members in eight states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: kp.org/share.
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SOURCE Kaiser Permanente