Mercedes-Benz Toronto Retail Group Proudly Extends Toy Drive Partnership

President of the Toronto Firefighters' Toy Drive Rick Berenz (L) joined his son, firefighter Geoff Berenz (R) to collect toys and load them into a Mercedes-Benz Sprinter Cargo van (CNW Group/Mercedes-Benz Canada Inc.)

TORONTONov. 15, 2019 /CNW/ – Employees of the Mercedes-Benz Toronto Retail Group are thrilled to bring joy to children across the Greater Toronto Area by joining forces with the volunteer-led Toronto Firefighters’ Toy Drive for the sixth consecutive year. Toronto retail locations will be hosting toy drives between November 15 and December 7 and the Mercedes-Benz Toronto Retail Group is once again proudly donating the use of a Sprinter Cargo van to help the firefighters collect unwrapped toys.

“Our firefighters volunteer their own time to collect and deliver these presents every year because they care deeply about supporting their communities, and the employees at Mercedes-Benz Toronto Retail Group share this passion,” said Rick Berenz, a 30-year Operations Captain with the Toronto Fire Services and President of the Toronto Firefighters’ Toy Drive. “We are true partners with the Mercedes-Benz Toronto Retail Group and their support, including use of the Sprinter van, is integral to our success delivering toys to children each year.”

In 2015, the Mercedes-Benz Toronto Retail donated a Sprinter Cargo van to the Toronto Firefighters’ Toy Drive, which the charity later purchased. This year, the Mercedes-Benz Toronto Retail Group is providing the Toronto Firefighters’ Toy Drive with use of a second Sprinter Cargo Van at no cost for the holiday season. Santa Claus will also be supporting the toy drive by taking time out of his busy schedule to make special appearances at participating dealerships across the GTA. Visits with Santa will be free and open to all, and will be commemorated with a personalized photo souvenir.

“Our team is full of active and caring people who are passionate about serving the communities where they live and work,” said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. “We are very happy to support the Toronto Firefighters’ Toy Drive and we can’t wait to fill the Sprinter van with great toys for children across the city.”

The Toronto Firefighters’ Toy Drive enjoys a long and storied history in Toronto spanning decades. It is a non-profit registered charity that donates approximately one million dollars in toys every year. On December 5 between 5-8PM, the “Toy Drive Live” event at the Shops on Don Mills will take place. Upwards of 3,000 people will attend and dozens of firefighters will load unwrapped donated toys, from the attending public, into the Sprinter vans.

Santa Claus’ 2019 schedule at Mercedes-Benz Toronto Retail Stores:




Mercedes-Benz Markham
8350 Kennedy Rd
Markham, ON L3R 0W4

Friday, November 15

4:00 pm – 7:00 pm

Mercedes-Benz Maple
9300 Jane St
Vaughan ON L6A 0C5

Saturday, November 16

11:00 am – 2:00 pm

Mercedes-Benz Midtown
849 Eglinton Ave East
Toronto, ON M4G 2L5

Friday, November 22*

4:00 pm – 7:00 pm

Mercedes-Benz Downtown
761 Dundas St East
Toronto, ON M5A 4N5

Saturday, November 23*

11:00 am – 2:00 pm

Mercedes-Benz Mississauga
6120 Mavis Rd
Mississauga, ON L5V 2X4

Friday, December 6

4:00 pm – 7:00 pm

Mercedes-Benz Thornhill
228 Steeles Ave West
Thornhill, ON L4J 1A1

Saturday, December 7*

11:00 am – 2:00 pm

*Events on November 22November 23 and December 7 will also be attended by Toronto firefighters

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing, and service of Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans, and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,200 people in 14 locations across Canada. Through a nationwide network of seven Mercedes-Benz own retail operations and 52 authorized dealerships, Mercedes-Benz Canada sold 49,758 vehicles in 2018. This positioned Mercedes-Benz as the top luxury manufacturer in Canada for the fifth consecutive year.

Further information from Mercedes-Benz Canada is available at

SOURCE Mercedes-Benz Canada Inc.

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