TORONTO, June 21, 2018 /CNW/ – Perrier, the iconic French natural spring water brand, is launching Perrier & Juice, an extraordinaire new bubbly beverage made with real fruit juice, available in Canadabeginning today in immediate consumption locations (gas stations and convenience stores) and on retail shelves September 4th. The retail sales price is $1.69 for 330 ml cans at immediate consumption and $5.99 for packs of six at retail locations in the Fall. Perrier & Juice combines the refreshment of Perrier natural spring water with the full taste of fruit, in a guilt-free treat.
Perrier & Juice adds to the brand’s immensely popular range of waters that include Original Perrier and a collection of Perrier Natural Flavours. The first in the portfolio to mix carbonated natural spring water from France with real fruit juice, Perrier & Juice is available in three recipes: Strawberry & Kiwi, Peach & Cherry and Pineapple & Mango. Each flavour combination is 79 percent Perrier carbonated water, 17 percent fruit juice from concentrate, 3.5 percent natural sugar syrup and 0.5 percent natural flavour.
“Perrier & Juice is the result of three years of research and development,” said Tracey Peake, Marketing Director at Nestlé Waters Canada. “The inspiration for the line was, in part, the understanding that consumers want healthy beverage options that still allow them to enjoy a full flavour experience.”
Perrier & Juice is geared towards existing lovers of the brand who now have another way to enjoy Perrier, consumers who wish to reduce their consumption of sugary soft drinks and anyone seeking a balance between indulgence and a healthy lifestyle. Perrier & Juice offers simplicity without compromising the extraordinaire.
Social Handles: @PerrierCanada #PERRIERandJuice
About Perrier
Perrier Natural Spring Water, which dates back millions of years, was first widely imported to Canadain 1979. It comes from a source in the south of France. Located near the small village of Vergeze, Provence, the spring’s unique balance of minerals and light effervescence provides its distinctively fresh, clean taste. It is this singular blend of gases and minerals which have made Perrier the world’s most requested natural spring water. For further information, please visit www.perrier.com.
SOURCE Perrier
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