LONDON, Oct. 7, 2021 / PRNewswire / – Just ahead of today’s highly anticipated group stage kick-off , adidas has been announced as the exclusive global sponsor of the Women’s Champions League coverage of UEFA for the sports streaming platform and global broadcaster DAZN, as well as for its partner YouTube. This is the first global sponsorship of the historic multi-year partnership between UEFA, DAZN and YouTube, which will cover only the 61 live matches of the 1 st day of the championship until the final in May.
With fans who will for the first time finally be able to follow the entire season of the UEFA Women’s Champions League, all over the world, through one channel – on DAZN and / or worldwide for free on the news DAZN YouTube channel – the competition is set to experience unprecedented growth. Building on this long-awaited global exposure, adidas will help it reach an even wider audience.
The deal with adidas makes the DAZN brand the largest global sponsor in history. This deal includes sponsorship advertising during all 61 live matches, along with related highlights and clips. It also includes the integration of adidas into DAZN’s new six-part ‘We All Rise’ city series, which will premiere at half-time in all matches during each week of the group stages, and will feature highlight the rich local history and the rise of women’s football. Over the course of the season, this will evolve to include an enhanced collaboration and co-creation between DAZN and adidas. Meanwhile, the
Nick Craggs, Managing Director, adidas Football: “The UEFA Women’s Champions League is the pinnacle of club competition and this new partnership will bring it to more fans than ever before. At adidas, we believe that sport allows us to change lives. More visibility, more coverage and innovative formats are another step in the rise of women’s football and we are delighted to partner with DAZN and YouTube to help the sport grow. “
James Rushton, DAZN Group Co-CEO: “We are delighted to officially announce adidas as the global sponsor of DAZN and our coverage of the UEFA Women’s Champions League. This makes adidas our largest global brand sponsor to date and is a testament to the extraordinary unparalleled marketing and brand partnership potential that exists around women’s football, especially at the highest level of the competition. We look forward to working with adidas to further develop the competition by reaching new fans and reaching a wider audience, and continuing to build on the ever growing economic ecosystem of women’s sport. “
Nancy Elder, Head of Communications at DAZN Group: “When we announced this historic agreement a few months ago, we simultaneously unveiled a short film called ‘We ALL Rise With More Eyes’, which testifies to DAZN’s unwavering belief as for the ripple effect that greater visibility would have on women’s competition. With adidas on board as this season’s global sponsor, the powerful and virtuous growth cycle is in motion and we look forward to garnering even more attention, which will open many more doors – more ‘ likes ‘. , more fans, more sponsors, more popular players and more next generation young people who will be inspired, will come to play and pursue their dreams.
Ben McOwen Wilson, Managing Director of YouTube [UK & Ireland]: “YouTube is delighted to have adidas on board as global sponsor of the UEFA Women’s Champions League live coverage on the YouTube channel by DAZN. This channel will be free to fans around the world from today! This historic agreement represents one of the largest investments ever made in content relating to women’s football. This is a major signal of the value and attractiveness of women’s sport to fans. “
Marianne Stroehmann, Senior Industry Director at Google: “This is a major turning point in the history of women’s football with a one-of-a-kind sponsorship that will allow adidas to reach and attract fans around the world to YouTube. entire UEFA Women’s Champions League. We know that there is a direct link between financial investment and closing the visibility gap in women’s football. Thanks to adidas, with the support of great partners like Mediacom, we have taken another step towards full equality for women’s sport. “
DAZN SOURCE
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