Baskin-Robbins opens its 110th location in Canada, first in Ontario to showcase next-generation “Moments” store design

New Baskin-Robbins location opens at 1029 King Street St. W, corner of Shaw

Baskin-Robbins opened the doors to its 110th ice cream shop in Canada, the first “Moments” design in Ontario, located at 1029 King St. W, corner of Shaw. (Photo credit Monica Healy Photography)

Toronto – Baskin-Robbins opened the doors to its 110th ice cream shop in Canada, located at 1029 King St. W, corner of Shaw. The location is the first in Ontario to feature the brand’s new, international “Moments” design concept, which includes new dipping cabinets, flexible and comfortable seating, and modernized digital menu boards. The opening is the third of an 11-unit agreement with Sulman Muhammad, who joined the Baskin-Robbins network in 2021 with a first shop in Mississauga.

“There are a lot of smiles when the topic of ice cream and expansion comes up,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Sulman, his wife Namra and his team leader Rashida, have done amazing work in embracing the magic of our brand and the fun that drives the ice cream and dessert categories. We’re excited to see how Sulman and the team at this location bring to life our new shop design. It’s brighter, crisper and even more guest-centric than our previous models. We’re confident guests will love it, and we’re even more excited to expand it to other markets in short order.”

With more than 25 years of prior experience in franchising, Muhammad plans to open another eight shops, most of which are intended for the Peel Region.

“I am very happy to see the potential I saw in this partnership coming to life,” says Muhammad. “I knew the brand had a very strong foundation and following, but I’m impressed by the importance the company places on development and innovation. It gives me the confidence to say you can expect even more to come from my team and I, with each new in person or online visit”.

Baskin-Robbins first introduced its new ‘Moments’ in-store design in Canada last summer with two new shops in metro Vancouver. The brand expects all of its next openings to feature the new design. Existing shops will be retrofitted over the next two years.

With plans for continued organic expansion in Canada, Baskin-Robbins invites passionate entrepreneurs to join its roster of successful franchise partners. To learn about franchising opportunities with Baskin-Robbins, visit

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit or follow the company on FacebookTwitter or on Instagram.

SOURCE Baskin Robbins

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