TORONTO, Feb. 4, 2022 /CNW/ – In a hilariously censored 30-second spot airing nationally during the 2022 big game, Canada’s own “No Sugar King” Brad Woodgate, CEO of the No Sugar Company, demonstrates the energetic happy dance #Joywalk to celebrate the company’s newest products, a line of five naturally caffeinated and flavoured sparkling energy drinks. This is the first no sugar, naturally caffeinated, energy drink to be released in the Canadian market.
The No Sugar Company CEO self-funded the “Natural Energy. It’s a Thing” campaign featuring Joyburst, a “better for you” line of naturally caffeinated energy drinks containing (you guessed it), no sugar. With all natural and easy-to-read straightforward ingredients, the drinks have zero calories and are also Keto Verified and Gluten-free.
“To be at the stage where we can air a spot during this legendary sporting event is a dream come true and there’s no bigger spectacle for this brand,” says Brad Woodgate, CEO and founder of No Sugar Company. “We wanted to reach a mass audience with a lighthearted, viral and joyful message that you don’t need synthetic ingredients or sugar to energize your day.”
In addition to its debut on CTV, the commercial will air nationally on the network for at least a month after the big game. Equally as exciting as the TV commercial, the campaign and #Joywalk will be supported by content creators on social media platforms, as well as in store sampling, POS support and public relations.
“You’ve got to bring the energy when you’re launching a drink like Joyburst and we believe the viral nature of the #Joywalk embodies that,” says Ray Rainville, Emmy award- winning creative director of Consolidated Content. “We wanted to capture the feeling you get when you enjoy the beverage in a fun way that’ll make a splash and kudos to Brad for strapping on his dancing shoes!”
Joyburst will launch on joyburst.com, across Walmart Canada, Calgary Co-op, Natura Market, Supermarché PA, Goodness Me, Nature’s Source and other independent retailers across the country, as well as select Costco regional stores.
SOURCE No Sugar Company
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