TORONTO, Nov. 20, 2018 /CNW/ – Casper, the global sleep company and Official Sleep Partner of the Toronto Maple Leafs, today announces a new campaign with hockey star John Tavares. The campaign dubbed “Sleep Better, Hockey Harder,” spotlights the power of sleep through a series of content, including two 30-second commercials that will air across national TV, social media, and in Scotiabank Arena throughout the 2018-2019 professional hockey season.
In the first commercial debuting today, Tavares, known for his intense training regimen on the rink, opts to not miss a wink by moving his Casper mattress to the arena. Sleep takes centre ice, literally, as the zamboni driver must accommodate Tavares’ new sleep and skate performance routine.
“Getting quality sleep has a huge impact on performance and overall wellness,” said John Tavares, centreman for the Toronto Maple Leafs. “I hope that Canadians across the country will be inspired by this playful campaign with Casper, and recognize the importance of a good night’s rest.”
The launch of the campaign comes as Casper celebrates its fourth anniversary in Canada, and its second year as the Official Sleep Partner of the Toronto Maple Leafs. Since introducing its award-winning mattress in November 2014, the company has amassed a loyal customer base, and seen exponential growth across all Canadian provinces and territories. Casper now offers an entire suite of outrageously comfortable products for the bedroom, and in response to customer demand, has opened over 20 retail stores across Canada and the United States. The company is also proud to partner with top retailers like Indigo, EQ3, and Hudson’s Bay to bring better sleep to more Canadians across the country.
“Elevating sleep as a pillar of wellness is core to the Casper mission,” said Nicole Tapscott, Vice President and General Manager of Casper Canada. “Hockey holds a special place in the hearts of Canadians. We hope this campaign, with its humorous twist, will resonate with fans and customers alike. And as a native Torontonian, I couldn’t be more excited to continue our investment in Canada, and champion better sleep with a legend like Tavares.”
To view the first commercial, click here.
ABOUT
Casper (casper.ca) was created to re-imagine sleep from the ground up, beginning with its obsessively engineered, outrageously comfortable mattress. All of Casper’s sleep products — including its pillow, bedding, and furniture — are developed in-house by the company’s award-winning R&D team. Casper was recently named one of Fast Company’s Most Innovative Companies in the World and its eponymous mattress was crowned one of TIME Magazine’s Best Inventions.
SOURCE Casper
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