Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green. The report reveals that 78% of Gen Z say that society is more accepting of cannabis these days, and Cassandra found nearly 50% of young people surveyed plan to celebrate 4/20, the unofficial “weed holiday,” this year.

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