GUILDFORD, United Kingdom, April 29, 2022 /PRNewswire/ — Leading CBD products company, CBDfx, today announced that it has been included in the Food Standards Agency’s (FSA) list of products that are permitted to stay on the market pending validation of their Novel Foods Application. Only CBD products with credible applications that exhibit a path to validation can legally stay on the UK market. It is an important milestone for the company, putting them on the path to full authorization. The time frames for this are still unclear but with toxicology data due to be submitted in weeks, CBDfx aims to be one of the first natural hemp derived CBD brands to be validated and subsequently authorized.
“The inclusion of all our edible products on the FSA’s Public List underscores the high standards that CBDfx operates under,” stated Carlo Buckley, Managing Director for CBDfx Europe. “We wholeheartedly embrace the move by the FSA to provide a clear regulatory framework under which CBD companies operate” continued Buckley.
CBDfx is one of the UK’s most popular CBD brands, with a retail presence across both mass market pharmacy retailers like Superdrug and Boots, and high street, where its market-leading CBD gummies are a top-seller at the likes of Selfridges and Planet Organic.
The company was one of only a handful of CBD companies included in Amazon UK’s CBD pilot program and the only US headquartered brand, where it continues to dominate as the #1 CBD brand by market share. CBDfx is also one of only a curated few CBD companies invited to participate in eBay UK’s CBD pilot program, where shoppers can enjoy the company’s popular CBD gummies, drops, and topicals.
CBDfx products are available in thousands of retail locations across the United Kingdom and via its DTC website, making its products available to an additional 22 countries across Europe.
The company’s inclusion on the Public List allows it to continue to offer its wide range of extremely popular CBD products on the UK market while their application moves onto the next step in the FSA validation process.
A novel food is defined by the FSA as any food that had not been consumed by humans in the EU prior to 15 May 1997.
SOURCE CBDfx UK
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