Choose Delicious Ontario Beef and Pork

TORONTO — Ontario cares about our farmers and encourages consumers to show their support for beef and pork farmers by buying and enjoying Ontario meat products.

Today, the Ontario government is launching a campaign through Foodland Ontario to highlight the province’s pork and beef in response to China’s current trade restrictions on those products. The campaign includes radio commercials, recipe books, promotional materials for in-store displays and social media promoting Ontario pork and beef. Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs, is also encouraging Ontario restaurants to bolster the use of local Ontario meats in their day-to-day menu planning.

“The quality of Ontario and Canadian beef and pork products are and always have been ranked among the best in the world,” said Hardeman. “Ontario-produced meat continues to be a top choice during BBQ season.”

Minister Hardeman wants consumers to give the province’s farmers a boost following China’s temporary restrictions on imports of Canada’s beef and pork products. “I stand with our farmers in the province and those across the country, and I support the federal government’s efforts to resolve this situation,” he said.

Ontario is working with the federal government, other provinces and Ontario’s beef and pork sectors to ensure the province’s meat products have fair access to markets while also exploring supports that can be provided to farmers.