Cricket Wireless is now the official sponsor of House of Blues Entertainment (HOBE), Live Nation’s pre-eminent group of intimate music venues that hosts more than 5,000 shows, reaching over 4 million consumers per year. As part of the relationship, Cricket will develop a unique brand presence at 30 HOBE locations across the country, as well as launch the “Cricket Wireless Concert Series,” showcasing emerging and established talent performing at select venues.
Through the Cricket Wireless sponsorship, fans will get to enjoy a host of new HOBE perks onsite. Such perks include “skip the line” benefits and discounts on HOBE restaurant and merchandise purchases for customers using the Cricket Rewards app, sweepstakes opportunities, VIP seating upgrades,* and plenty of chances to capture memories inside the newly established interactive Cricket photo booths featured at HOBE venues. Additionally, there will be an array of surprise & delight prizes for music fans, including tickets to House of Blues Entertainment shows.
“The sponsorship with the House of Blues gives us incredible access to some of the best entertainment venues in the country and gives our music-loving customers more ways to get up close to some of their favorite artists,” said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “Cricket and House of Blues share a common belief that music has the ability to bring together people from all walks of life and diverse backgrounds, and make them happy. This relationship made sense.”
“We are excited about the Cricket Wireless sponsorship and their involvement with our venues,” said Ron Bension, President House of Blues Entertainment. “We look forward to a long standing and successful relationship to engage concertgoers and enhance their live entertainment experience.”
To round out the sponsorship, Cricket will be launching a digital livestream series, “Live from the Cricket Lounge.” The content will include exclusive performances and behind-the-scenes interviews featuring select HOBE touring artists. More details to be announced in the coming weeks.
Cricket continues to form strategic relationships with properties across the entertainment, lifestyle and sports industries that connect the brand to new audiences while providing existing customers’ access to people, places and events they’re passionate about.