LOS ANGELES, Oct. 4, 2022 /PRNewswire/ — Actress, director, entrepreneur and activist, Eva Longoria and Heyday announced today the launch of Risa, a new multi-functional stove-to-table cookware line that brings people together to make memories in the kitchen.
Risa, meaning laughter in Spanish, is a natural extension of Eva’s established love of food, cooking, and togetherness with her Mexican heritage-inspired cookbook, Eva’s Kitchen: Cooking with
Love for Family and Friends, tequila brand Casa Del Sol, and upcoming CNN cuisine-focused docuseries Eva Longoria: Searching for Mexico. The Risa brand ethos is rooted in Eva’s personal philosophy; the kitchen is at the heart of every memory.
“Kitchens are the natural gathering place in a home and at Risa we want to celebrate those genuine moments you share with family and friends,” says Co-Founder Eva Longoria. “With our stove-to-table cookware line, we celebrate moments of togetherness in the kitchen through our accessible design to make cooking easy.”
Risa is the first celebrity-led partnership brand for Heyday, a platform pioneering a marketplace-native approach to eCommerce brand building. Heyday incubates and accelerates digital brands for today’s consumers by combining technology, data, and capital to introduce products that they will reach for every single day.
“Heyday is a platform for brand creation. Together with ambitious entrepreneurs, we are pioneering a digital-first approach to building a next generation consumer product company,” says Sebastian Rymarz, Co-Founder and CEO of Heyday, “We are excited to bring Eva’s vision to life with Risa, a new non-toxic cookware brand placing family and laughter back at the center of cooking.”
Risa’s collection is designed to be multipurpose and accessible to make cooking easier and more convenient. The collection includes The Pot (8 quarts, $125), The Pan (4.5 quarts, $125), Stackable Steamer ($30), Splatter Screen ($30), Serving Stand ($25), and Pot Holders ($19), cookware available in three different colorways: Deep Blue, Cool Grey, and Natural Ivory. Customers can also purchase a Cookware Set ($225), inclusive of The Pot with Lid, The Pan with Lid, and 2 Pot Holders. Risa products reduce the need for multiple specialty silicone accessories and are made of aluminum with a stainless steel lid and base. The Pot and The Pan are made without PTFE, PFOA, PFOS, lead, or cadmium. It also features non-stick sol-gel ceramic coating with a honeycomb induction plate for even heat distribution, lid rests on each ergonomic handle, are oven safe up to 400°F, and are compatible with all ranges: gas, electric, & induction.
Risa is available now for pre-order at www.risakitchen.com and will launch on Amazon on November 1st. For a limited time only, the Cookware Set (MSRP: $225) will be available for $199 from October 4th to November 30th, 2022 with a special sale on November 1st.
SOURCE Risa
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