FIFA World Cup™ Trophy Tour by Coca-Cola to Visit Toronto and 37 Other Cities Ahead of 2026 Tournament

Toronto set to host the original FIFA World Cup™ Trophy as Coca-Cola brings continent-wide celebration across Canada, the U.S., and Mexico

FIFA World Cup Trophy Tour by Coca-Cola featuring the original FIFA World Cup™ Trophy on display with the Toronto skyline and CN Tower in the background.
The FIFA World Cup™ Trophy is displayed against Toronto’s skyline as part of the FIFA World Cup Trophy Tour by Coca-Cola, bringing football’s most iconic prize to Canadian fans ahead of the 2026 tournament.

Original FIFA World Cup™ Trophy to tour 38 cities across Canada, the U.S., and Mexico

The original FIFA World Cup™ Trophy will make a highly anticipated stop in Toronto this spring, as part of the FIFA World Cup™ Trophy Tour by Coca-Cola, a continent-wide journey building excitement ahead of the FIFA World Cup 2026™.

Coca-Cola and FIFA announced the North American leg of the global tour will visit 38 cities across Canada, Mexico, and the United States, including all 16 official Host Cities for the 2026 tournament. The tour offers fans a rare opportunity to see football’s most iconic prize up close — the original FIFA World Cup™ Trophy — before it is awarded to the next world champion.

Toronto Stop Confirmed for May 25–26

Toronto will host the trophy on May 25–26, 2026, as part of the Canadian leg of the tour, which begins April 10 in Vancouver and travels through seven cities nationwide. Other Canadian stops include Calgary, Winnipeg, Montreal, Halifax, and Ottawa.

The Canadian portion of the tour will highlight the country’s growing football culture and its role as a co-host of the 2026 FIFA World Cup, which will be the largest and most inclusive edition of the tournament to date.

A Three-Nation Celebration of Football

The FIFA World Cup™ Trophy Tour by Coca-Cola launched its global journey on January 3 in Riyadh, Saudi Arabia, and will ultimately visit 30 FIFA Member Associations worldwide.

The North American leg begins February 26 in Mexico City, where the trophy will travel to 10 Mexican cities before returning to Mexico City ahead of the opening match in June. The U.S. leg begins March 24 in Los Angeles and spans 21 cities from coast to coast, including all 11 U.S. Host Cities.

Over 75 days, the trophy will travel across the continent, delivering immersive fan experiences, interactive football challenges, and appearances tied to FIFA Legends and community celebrations.

A Long-Standing Partnership

As a long-time FIFA Partner, Coca-Cola holds exclusive rights to the FIFA World Cup™ Trophy Tour, continuing a tradition of bringing fans closer to the game’s most celebrated symbol. The 2026 tour marks 20 years of the Trophy Tour by Coca-Cola, which has reached more than four million fans across 182 markets worldwide since its launch.

In addition to North America, the trophy will also visit future FIFA World Cup and FIFA Women’s World Cup™ host nations, including Morocco, Portugal, Spain, Saudi Arabia, and Brazil.

What Fans Can Expect

At each stop, fans will have access to curated engagement opportunities, including:

  • Up-close viewing of the original FIFA World Cup™ Trophy

  • Interactive football experiences

  • Immersive Coca-Cola brand activations

  • Exclusive digital and social content tied to the tour

Further details on Toronto-area events and public access will be announced closer to the tour dates.

For more information, visit FIFA.com or cokeurl.com/trophy-tour.


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About Alwin Marshall-Squire 15647 Articles
Alwin Marshall-Squire is the Editor-in-Chief of S-Q Publications Inc., overseeing editorial strategy for GTA Weekly, GTA Today, and Vision Newspaper. He leads the publications’ mission to deliver bold, original journalism focused on the people and communities of the Greater Toronto Area, Canada, and the global Caribbean diaspora. Also writes for GTA Weekly and GTA Today.

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