TORONTO, Aug. 19, 2021 /CNW/ – Retail Council of Canada (RCC) has selected Evio Beauty Group as the winner of the Excellence in Retailing Awards (ERA) 2021 Independent Retail Ambassador of the Year.
Evio Beauty Group’s founder and CEO Brandi Leifso exemplifies the brand’s values of kindness, consciousness, and affordability. After being a victim of domestic violence herself and living in women’s shelters in Vancouver, Brandi set out to become an impassioned advocate for change.
Evio is redefining the clean beauty space with a line of luxury good-for-you products. Evio rewards kindness with discounts; with every purchase, customers can donate to charity, and if they choose to do so, receive a discount off already affordable products. And, with more than 2700 harmful ingredients banned from their formulas, all Evio products are made with thoughtfully sourced ingredients, and supported with fair wages.
“My vision was to design a beauty company that made high quality products accessible to everyone and to create a culture of kindness by giving back” said Brandi Leifso, CEO and Founder, adding “We now work with over 27 different shelters across Canada to continue to support others in need. There is so much more than just the transaction now in retail. What really matters is that connection with the consumer. That’s where retail thrives.”
RCC’s Independent Retail Ambassador of the Year Award recognizes the outstanding contributions of a local independent retailer. The recipient has distinguished herself as a visionary and innovator that has become an integral part of the community the retailer serves.
“With Evio Beauty Group, Brandi has been able to cultivate a community that’s fueled by kindness. She’s been able to achieve the perfect balance between offering consumers the highest quality product while also advocating for change.” said Diane J. Brisebois, President and CEO, Retail Council of Canada. “They’re a beauty company, but so much more than that. They are committed to an incredible mission to break stigma by doing things differently.”
Past winners of the Excellence in Retailing Independent Retail Ambassador of the Year Award include: Poppy Barley, Birch Hill Studio, Diamond Gallery, Rocky Mountain Soap Company, Reckless Bike Stores, Amos Pewter, That Pro Look, Cuckoo’s Nest and Korry’s Clothiers for Gentlemen.
The Independent Retail Ambassador of the Year Award will be presented to Evio Beauty Group at Retail Council of Canada’s Excellence in Retailing Awards Gala on September 14, 2021, hosted virtually from 3:00 p.m. to 6:00 p.m. ET. To purchase tickets for the gala, visit: http://www.retailawards.ca/registration.
The Excellence in Retailing Awards Gala will close the first day of RCC STORE 21, which is Canada’s biggest retail conference, from September 13 to September 16, 2021. RCC STORE 21 will feature 60+ speakers and is attracting retail leaders from across North America and around the globe.
For more information and to purchase tickets to RCC STORE 21, visit www.storeconference.ca/tickets.
SOURCE Retail Council of Canada
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