TORONTO, July 19, 2022 /CNW/ — Although school just ended, busy parents know it is never too early to start planning for the upcoming school year. For the first time, Roots, the global lifestyle brand inspired by the Canadian outdoors, will sell an exclusively licensed collection of back-to-school accessories on Amazon.ca. Customers can purchase each item separate or in three piece bundles for teens and kids consisting of a backpack, a lunch bag (with accompanying icepack in the teen bundles), and a pencil case in 13 new eye-catching patterns and colors.
Whether shopping for a young child or a teenager, parents will find that these new accessories offer the same superior quality that Roots is known for. Backpacks and pencil cases are made of high-quality, water-repellant materials, providing protection for all the wonders kids have stored inside, even when caught in the rain. Each bundle comes with a matching lunch bag that features an extra-large main compartment and easy-to-clean insulated lining that keeps food fresh for over eight hours. With the backpack’s extra-padded back and shoulder straps for additional support, students will start the school year feeling comfortable, while looking stylish.
“In partnership with TP-Holiday Group, we are looking forward to offering this new collection of select back-to-school accessories on Amazon,” commented Melinda McDonald, VP of Wholesale & Business Development at Roots. “With consumers looking for a one-stop shopping solution for their back-to-school accessories, we see this partnership as a great opportunity to expand our presence in this segment.”
“As more parents turn to online shopping for their back-to-school needs, having a presence on Amazon is important,” said Martin Bedard, Senior VP, Country Manager at TP-Holiday Group Limited. “The convenience of a one-stop shopping platform and the bundling options with this Roots collection will provide parents with a less stressful shopping experience this year.”
For nearly half a century, Roots has created products that are unmistakably stylish and uncompromisingly comfortable. For more information on Roots and the new back-to-school accessories collection, visit Amazon.ca.
SOURCE Roots
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