Ariana Grande Debuts First Fragrance Duo with MOD

NEW YORK, Dec. 1, 2022 /CNW/ — Grammy® Award winner Ariana Grande invites you to experience her new fragrance collection, MOD, a very first for the Ariana Grande Fragrance portfolio. Featuring two luxurious new scents, the collection launched exclusively on Ulta.com today, and will be available in Ulta Beauty stores nationwide starting December 11th.

Inspired by modernity, freedom of expression and individuality, MOD draws its name from the subculture popularized in 1960s London. The new fragrances, MOD Vanilla and MOD Blush, evoke a sensorial experience that brings to life the bold and modern energy of the era.

“I’m beyond excited to launch my first ever double fragrance drop with MOD Vanilla and MOD Blush,” says Grande. “When we started working on this duo over a year ago, I fell absolutely in love with both of these fragrances and with the creative that Stefan and I collaborated on. I really wanted to do something different and exciting for my fans by launching two new fragrances at once and I so hope they love them the way my team and friends and I do. We have gone through many, many tester bottles over here!!! Mod Vanilla and Mod Blush have quickly become two of my favorites in our beautiful fragrance family and I’m counting down the days til you can smell for yourself!”

“The MOD collection is an exciting evolution for the Ariana Grande fragrance portfolio,” explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. “The way we crafted the scents represents what I feel is the future of perfumes; simplicity and luxury anchored to nature, the design, campaign and fragrances are a delightfully modern twist for fans to enjoy.”

THE FRAGRANCES
MOD Vanilla:

Expressive and yet deeply personal, MOD Vanilla opens with an unexpected blend of juicy dark Plum and creamy Musks and a delicate touch of Pink Freesia. Its appeal is instant and addicting.
The touch of gourmand is heightened to a truly sophisticated level with a heart of Orris Butter, decadent White Praline.
Vanilla absolute, upcycled Cocoa Butter, and Papyrus in the back introduce yet another layer of beautiful complexity that still maintains its appeal yet unforgettable signature.

MOD Blush:

A rich combination of Italian Bergamot, Passion fruit and dark Raspberry beautifully contrasted with Pink Pepper create an alluring introduction.
The intriguing heart is a luxurious blend of dewy Rose Petals and Magnolia accented with a touch of pear for a breathtaking evolution on skin.
A vibrant and sensual dry down of Ambrox, Dreamwood and Musk leaves a lasting impression.

THE PACKAGING
The MOD bottle design is a modern toast to the post mid-century fashion ethos. Something bold and interruptive done in a sculptural way with form and light. Subtle curves create this rounded mod shape where no two sides look the same. One white and one pink with a frosted window encapsulating the essence of the two MOD fragrances- mod blush and mod vanilla.

For the striking carton design, taking strong geometric portraits of Ariana that use repetition, modern color, and graphic applications to create a bold sensorial experience to the packaging. With 2 scents and multiple colors every side reveals a new adventure…

PRICING
Eau de Parfum Spray, 3.4 FL OZ/100 mL $68.00
Eau de Parfum Spray, 1.0 FL OZ/30 mL $48.00

All prices are manufacturer’s suggested retail prices in US dollars.

The brand will roll out globally to additional prestige retailers including: