MONTRÉAL, June 16, 2022 /CNW/ – As the official beer partner of F1®, Heineken® is bringing the party to Montréal for the long-awaited return of Formula 1® with a performance like no other. To close out the epic weekend, Heineken® is jumpstarting the afterparty with Swedish superstar DJ Alesso, playing an exclusive 60-minute live set immediately following the podium celebrations on Sunday, June 19th.
The grand prix weekend is one of the most highly anticipated sporting events in Canada, but it has always been more than a racing event – the ambiance, the nightlife, the anticipation. After two long years, Heineken® is lighting the city up for the return of a Canadian summer staple with unmissable events and electric performances. Coming off his recent Zara Larsson collaboration single “Words,” DJ Alesso will take to the track to close out the weekend full of epic Heineken® experiences.
“Heineken® knows how special the return of the FORMULA 1 AWS GRAND PRIX DU CANADA 2022 will be for fans and for the city of Montréal, and wants to mark the occasion with unforgettable events and experiences,” says Laurent Delmouly, Managing Director for HEINEKEN® in Canada. “Even if you’re not an F1® fan, there will be something for you during race weekend – whether it’s the live Alesso performance or the epic afterparties.”
To experience the Alesso performance following the podium celebrations, residents of Montréal can keep an eye out for social posts from Heineken® Canada for a chance to win exclusive tickets to the Alesso performance!
SOURCE HEINEKEN
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