Five-year agreement will promote women’s hockey and support the community game
CALGARY, Alta. – Hockey Canada has introduced Scotiabank as a new International Marketing Partner, a five-year agreement that will make it the Official Bank of Hockey Canada through to 2024.
Scotiabank joins Hockey Canada in its belief that being part of a team gives young people more than just a chance to play, but also a chance to become involved in their community. Expanding its commitment to grassroots hockey and the growth of the women’s game, the two organizations will work together to create more opportunities for kids to play. Additionally, Scotiabank will be the presenting sponsor of the Hockey Canada Community, an online destination to share and celebrate great Canadian hockey stories.
“As Canada’s hockey bank, we are committed to supporting every goal on and off the ice through our commitment to community hockey across the country,” said Clinton Braganza, chief marketing officer for Scotiabank. “We are proud to add Hockey Canada to our portfolio, to help further grow the women’s game and continue our support of kids’ community hockey. Since 2008, Scotiabank has supported one million kids and counting through our hockey sponsorship program. Through our involvement with Hockey Canada, we will continue to promote the importance of diversity and the values of the game, and look forward to seeing the important impact our sponsorship will have on the lives of young people across the country.”
As an International Marketing Partner, Scotiabank will champion programs and initiatives from the grassroots to the world stage, including national events, the IIHF Women’s World Championship and IIHF World Junior Championship.
Scotiabank has been at the forefront of kids’ community hockey, starting with its hockey sponsorship program. Each Scotiabank branch in Canada financially supports a local hockey team, league or association in the community. Scotiabank also recently launched a first-of-its-kind celebration of community hockey with Hockey 24 – a documentary to be released in the spring of 2020 – created from the contribution of Canadians showing their personal hockey spirit.
“Hockey Canada is proud to welcome Scotiabank to our family of partners; we share a common vision to help more kids get on the ice and celebrate the passion that all Canadians have for hockey,” said Mike Ross, chief business development officer for Hockey Canada. “Scotiabank has been a leader in the hockey community for 12 years and we are excited to welcome them to Canada’s largest hockey team, made up of over 2,500 minor hockey associations, 13 member branches and over 750,000 players, coaches and officials. Together we have a collective goal to create positive hockey experiences for players and fans of all ages.”
About Scotiabank Hockey
Scotiabank is the Official Bank of the NHL, NHL Alumni, Toronto Maple Leafs (who play at Scotiabank Arena), Winnipeg Jets, Calgary Flames (who play at the Scotiabank Saddledome) and Edmonton Oilers, and it also supports the Montreal Canadiens. Scotiabank’s Community Hockey Sponsorship Program has supported over one million kids and counting through its involvement with minor hockey teams in communities across Canada since 2008. To find out more about Scotiabank’s hockey programs, please visit ScotiabankHockeyClub.com or through social media on Instagram, Facebook and Twitter.
About Hockey Canada
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 member associations of over 750,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national and international hockey championships and events; and leads the operation of all teams that represent Canada in international competition. Hockey Canada’s mission is to lead, develop and promote positive hockey experiences. For more information on Hockey Canada, please visit HockeyCanada.ca or follow through social media on Facebook and Twitter.
SOURCE: Hockey Canada
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