TORONTO, June 22, 2022 /PRNewswire/ — This summer, Toronto is adding a new hour to the day: #JamesonHour – the moment when the sun goes down and the party turns up. Bringing Jameson Irish Whiskey’s ubiquitous energy as a catalyst for a memorable night, the brand is livening-up the summer with an unbelievable “happy hour” style promotion at five bars across Toronto.
Every night when the clock strikes nine, #JamesonHour visually comes alive as Toronto’s most popular patios turn green. Nightly from June 29-July 27, each location will offer a specially curated #JamesonHour menu from 9:00 to 10:00 PM. Across Toronto, life-size projections and digital displays will complement the activation, driving awareness for the promotion.
- Fox on John (106 John St.)
- Hemingway’s (142 Cumberland St.)
- Pennies (127 Strachan Ave.)
- Pinkerton’s Snack Bar (1026 Gerrard St. E.)
- Sweaty Betty’s (13 Ossington Ave.)
This effort from Jameson Irish Whiskey is aimed at fostering a feeling of togetherness among consumers as they return to bars and restaurants hit hard by the Covid-19 pandemic. The “Widen the Circle” campaign hopes to foster inclusiveness by encouraging consumers to widen their circle, invite a new friend to join you and celebrate summer nights with Jameson.
“Jameson has always been at the centre of people coming together to have a fun time,” said Anika Sharma, Brand Manager, Jameson Irish Whiskey. “That’s what summer is all about and we hope everyone will join us to celebrate #JamesonHour in a way that we have not been able to over the past two years because like our smooth, triple distilled whiskey, summer is meant to be shared.”
For those looking for unique and refreshing ways to enjoy #JamesonHour during summer, there are plenty of summer cocktail options that will be featured across the #JamesonHour locations. Most notably the Jameson Irish Lemonade. The ultimate summer cocktail, it is easy to make and really refreshing. Sláinte!
- 1 oz Jameson Irish Whiskey
- 2 oz lemonade
- 2 oz ginger beer
- Bitters
- Lemon and fresh mint for garnish
Mix all ingredients together. Serve over ice and garnish with lemon slices and fresh mint.
Please enjoy our products responsibly.
SOURCE Corby Spirit and Wine Limited
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