Joe Fresh and Sasha Exeter Launch New Limited-Edition Summer Sport Capsule Collection

Joe Fresh X Sasha Exeter Collection (CNW Group/Loblaw Companies Limited - Joe Fresh)

TORONTOJuly 4, 2022 /CNW/ – Joe Fresh is excited to announce its latest collaboration with long-time partner and Brand Marketer and Entrepreneur, Sasha Exeter. This summer sport capsule collection includes activewear designed to inspire Canadians to get active outside this season. From water to land and in between, this collection has you covered for any activity. The limited-edition collection is a first of its kind for the brand and will be available online and in select retail stores on July 7, 2022.

“It has been a long two years being indoors, and I really wanted to create a collection that would inspire women to get outside and stay focused on their wellness journey” says Sasha Exeter. “Getting active outdoors, whether I am running, hiking or stand-up-paddleboarding, is my favourite thing about Canadian summers and I’m excited to have a collection inspired by that.”

Since 2017, Joe Fresh has been partnering with Sasha Exeter. After launching their first collaboration in 2021 they have continued to work together to provide customers with activewear that is accessible, stylish and affordable, taking an audience-first approach to design choices through engagement and conversation on social media. This new collection focuses on providing customers with a lineup of products that will encourage them to participate in outdoor activities this summer.

“Sasha’s ability to curate our activewear from an athlete’s perspective has been key to the success of our partnership from the very beginning,” says Meghan Lengyell, VP of Marketing and Communications at Joe Fresh. “Sasha brought that perspective to each piece of our newest collaboration and together we’ve created a capsule thoughtfully designed with an eye to both fashion and function – and built for our Canadian summers.

The limited-edition Joe Fresh x Sasha Exeter collection is available in sizes XS-3X. Meet your new adventure companions and check out more details on each item below:

  • Dive Swim Top $24 – For all your summer adventures this swim top has a high neckline with medium support and four-way stretch.
  • Dive Swim Brief $24 – Match it up with this high-rise swim brief, perfect for all activities it is fully lined with a wide micro-mesh waistband for midsection support, has a back zipper for easy on and off, as well as a back attachment loop to secure small items.
  • Paddle Swimsuit $39 – Get ready to paddleboard and do all your summer sports in this swimsuit featuring a high neckline with front half-zipper closure, micro-mesh lining for midsection support, and four-way stretch.
  • Exhale Romper $34 – The perfect coverup for summer; this romper features an elastic waist with adjustable interior bungee to customize your waist cinch.
  • Shorty Short $24 – For land or water try these mid rise active shorts with a 3″ inseam, wide elastic waist, inner pocket and four-way stretch.
  • Run Short $29 – The perfect summer run short, with an ultra light-weight material, built-in brief liner, elastic waist, overlapping sides and four-way stretch.
  • Motion Sports Bra $24 – This sports bra for low-impact activities features a crew neck, strappy back and four-way stretch.
  • Rinsed 2.0 Tank $19 – Your favourite tank is back! This cropped tank with crew neck has drop arm openings for increased airflow and a relaxed fit for layering.

SOURCE Loblaw Companies Limited – Joe Fresh

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