Kelseys Original Roadhouse showcases their legendary Four Cheese Spinach Dip in a new Out of Home campaign

Kelseys' integrated campaign features billboards across Ontario and Eastern Canada including a pop-culture reference that pays homage to its signature appetizer

Kelseys stunt billboard - Barrie, Ontario (CNW Group/Kelseys Original Roadhouse)

TORONTOJuly 4, 2022 /CNW/ – As road trip season commences, Kelseys Original Roadhouse is celebrating its top-selling menu item – the legendary Four Cheese Spinach Dip – in an integrated billboard campaign titled “Dip Dip Hooray” across OntarioSt. John’s and Moncton.

Launched in mid-June, the campaign leverages stunt and digital billboards alongside a drool-worthy 3D cheese pull, aiming to leave guests longing for their next visit.

“Our Four Cheese Spinach Dip is one item that has become synonymous with the brand for much of our forty-year history,” says Shannon Lawler, Director of Marketing, Kelseys Original Roadhouse. “It’s a menu item that is truly loved by our guests and social media followers and is often imitated, but never duplicated..”

The billboards were carefully curated with lighthearted sayings including “Dip Dip Hooray” and “Oops we Dipped it Again” to capture guests’ attention. The locations of the billboards align with Kelseys’ road trip brand positioning, placed on routes to popular summer road-trip destinations and in proximity to the 67 Kelseys locations. These include BarrieHamiltonLondonMississaugaMonctonOshawaOttawaPeterboroughSt. Johns and Toronto.

The campaign is coupled with a Kelseys equity TV spot, “Take a Trip Down the Block,” digital ads, influencer activations and a direct mailer. This campaign is amplified through a free Four Cheese Spinach Dip offer on and the opportunity to win free Spinach Dip for a year by taking the #dipchallenge.

The campaign was created by Toronto-based Ostrich Studios, with the agency-production hybrid managing all creative duties. Genuine Media executed the media buy, which managed all the billboard and digital ad buys.

Visit for a FREE Spinach Dip offer!

SOURCE Kelseys Original Roadhouse

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