MARTINI® Launches Non-Alcoholic Aperitivo Range & 0.0% Sparkling Beverage, A Premium Collection of Fresh Tasting Alternatives for Mindful Drinkers

MARTINI® is debuting its first range of non-alcoholic products, providing great tasting options for mindful drinkers in time for the holiday season and Dry January

MARTINI® Non-Alcoholic Aperitivo Range & 0.0% Sparkling Beverage (CNW Group/MARTINI®)

TORONTOOct. 27, 2022 /CNW/ – MARTINI®, the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines, is proud to introduce its premium collection of Non-Alcoholic Aperitivo and 0.0% Sparkling Beverage, presenting a balanced and sophisticated, moderate approach to consumption ahead of the festive season.

Meticulously developed with the highest quality craftsmanship, MARTINI® master blenders have worked to create a full-flavored, Italian-style, non-alcoholic Aperitif and Sparkling Beverage, inspired by their 160 years of expertise in wine and herbs to instantly transport consumers o the hills of Italy.

Their non-alcoholic Aperitivo range is available in two fresh tasting and distinct flavors. MARTINI® Non-Alcoholic Floreale contains a refreshingly light tasting and botanical flavor profile, paired with delicate notes of Roman Chamomile. MARTINI® Non-Alcoholic Vibrante offers a fruity, balanced Aperitivo option, with notes of Italian Bergamot Oranges. These options are the perfect addition to any cocktail-lovers’ drinks cabinet and can be enjoyed with tonic as a simple refreshing serve or to make other non-alcoholic cocktails. The brand has also announced the launch of MARTINI Dolce 0.0, a brand new zero alcohol drink, perfect for anyone looking to enjoy some bubbly without the alcohol.

With the holidays right around the corner and the recent rise in sober-curious consumers, MARTINI’®s non-alcoholic range is born out of a heightened desire for mindful cocktails that are brimming with vibrant flavor and contains no artificial flavorings. Designed for those who sip mindfully, without sacrificing quality and taste, MARTINI® Non-Alcoholic Vibrante and Floreale contain an ABV of less than 0.5% alcohol. Both variants are gluten free and made without compromise, with the alcohol being gently removed and naturally infused with a masterful blend of botanicals from around the world. MARTINI Dolce 0.0 is completely alcohol-free and made for celebrating any occasion. It presents notes of citrus, pear and apple as well as pleasant fruity and aromatic notes of Moscato.

According to data from a 2022 Cocktail Trends Report, 58% of individuals globally are drinking more non-alcoholic and low-ABV cocktails in comparison to the previous year.

“We’re so excited to offer a refreshing and sophisticated alternative for time best shared with those that matter most and for consumers not looking to consume alcohol” said Aaron Daniel, MARTINI® Senior Brand Manager. “MARTINI® Non-Alcoholic Aperitivo and Dolce 0.0 Sparkling Beverage allow people to discover a new way to host and celebrate with friends yearlong while also adopting a more mindful approach to drinking.”

In the spirit of the festive season, MARTINI® has created the ideal non-alcoholic sipper to enjoy throughout the holidays. See full recipe below.

  • 1.5 Parts MARTINI Vibrante
  • 2.5 Parts Cranberry juice
  • Top with Ginger Ale
  • Fresh red berries
  • Icing sugar
  • Mint leaves

Method: Mix all ingredients in a large wine glass full of ice. Garnish with fresh red berries, mint, and a sprinkle of icing sugar.

MARTINI® Non-Alcoholic Vibrante and Floreale are now available in select Sobeys/Safeway/IGA across Canada for $16.99 and in Quebec at the SAQ for $16.75. MARTINI® Dolce 0.0 can be purchased at Sobeys/Safeway/IGA for $13.99, SAQ for $13.25 and beginning in December for $13.95 at the LCBO.


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