TORONTO, April 19, 2022 /CNW/ – This spring, viewers of Food Network Canada’s Fire Masters should expect an exciting season beginning April 17 at 7 p.m. ET/PT. Montana’s is proud to be a sponsor in the new season of this epic flame-kissed show hosted by Chef Dylan Benoit.
In each episode, three chefs enter the inferno, pushing their grilling talents to the limit. They battle in fiery challenges, cooking up creative, mouthwatering dishes for a chance to go head-to-head with a renowned judge in the third and final round, fighting for a $10,000 cash prize and the title of Fire Masters Champion.
“This grilling competition series perfectly matches the brand’s DNA. Montana’s is the BBQ expert in Canada, home of comfort food and all about nourishing the soul with hearty food and genuine hospitality,” says Adrianne Largo, Director, Marketing- Montana’s.
“Montana’s has the best masters of its craft. We have rigorous Smoke Masters and Grill Masters certification programs for our chefs to ensure our smoked-in-house-daily ribs and pulled pork are consistent and perfect every time. There is no better sponsorship fit for the brand than Food Network Canada’s Fire Masters,” adds Largo.
Montana’s BBQ & Bar is sponsoring a Montana’s Market area in the pantry and integrated challenges. The winning dish of the Battle of the Taco challenge will inspire a taco item on our upcoming limited-time menu – BBQ Tex Mex – which will run from April 26 to June 27, 2022 at the brand’s participating restaurants.
The Battle of the Taco challenge will be aired on Sunday, April 24 at 7PM ET on Food Network Canada, introduced by Jen Hennings, Executive Chef for Montana’s BBQ & Bar. Visit www.montanas.ca to learn more about this partnership.
Follow Montana’s on Instagram @montanasbbq, Facebook @montanasbbq, Twitter @montanasbbq and TikTok @montanasbbq.
SOURCE Montana’s
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