Toronto — Thoughtful celebrations don’t belong to Valentine’s Day alone. This Mother’s Day, Baskin-Robbins Canada is offering Canadians sweet ways to show love and appreciation to moms, grandmothers, and all the maternal figures who shape our lives with care and strength.
At the heart of the campaign is the new Flavour of the Month: Strawberry Tres Leches Cake, a creamy combination of Tres Leches ice cream, strawberries, soft cake pieces, and a lush swirl. It’s available now at participating shops across Canada and pairs perfectly with this year’s returning favourites: the Perfect Peony Cake and Strawberries ‘n Cream Cake. Each can be customized with a chosen flavour and heartfelt message.
But Baskin-Robbins is encouraging more than just cake this May. Together with Torchia Communications, the brand is spotlighting five meaningful ways to celebrate Mother’s Day in 2025 — ideas that combine tradition, creativity, and personal connection.
📝 5 Ways to Make Mother’s Day Extra Memorable:
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Handwritten letters & digital keepsakes – A handwritten note, paired with a short video montage or audio message, creates lasting memories.
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Acts of service – Give the gift of rest by preparing breakfast in bed or tackling household chores.
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Sensory delights – Treat mom to flowers, a curated gift basket, or a fresh brunch with her favourite coffee and croissants.
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Personalized gifts – From custom jewelry to made-for-mom playlists and personalized cakes, it’s the details that count.
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Shared experiences – Book a pottery class, wine tasting, or outdoor picnic to create lasting memories together.
The emphasis? Thoughtfulness and time. Whether it’s a store-bought dessert or a handmade memory, meaningful gestures are the ultimate gift this May.
To round out the month, Baskin-Robbins will host its “Celebrate 31” promotion on May 31, offering 31% off all single-priced, 946ml pre-pack containers — perfect for stocking up on family favourites like Pralines ’N Cream and Gold Medal Ribbon.
For product details or to order a custom cake, visit baskinrobbins.ca.
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