On September 2, 2025, Ontario Premier Doug Ford launched a forceful public pushback against Diageo’s decision to close its Crown Royal whisky bottling plant in Amherstburg, saying the company “will pay dearly” for the move. In a theatrical protest, the Premier poured out a bottle of Crown Royal at a press conference and urged consumers to choose locally produced whisky instead.
Premier’s Rebuke & Economic Leverage
Ford criticized Diageo’s plan to shutter the plant — slated for closure by February 2026 and costing 180 local jobs — as a slap in the face to the province. He famously called the decision “dumb as a bag of hammers,” and warned of economic consequences given that the LCBO purchases approximately C$740 million worth of Diageo products each year.
If companies want the support of Ontario customers, they’d better start by respecting Ontario workers. pic.twitter.com/cKYD3Ktk74
— Doug Ford (@fordnation) September 2, 2025
Political Context
The showdown highlights growing tensions between the Doug Ford government and multinational corporations, particularly where Ontario jobs are on the line. Ford’s approach reignites debates about corporate accountability, economic nationalism, and how far a provincial government can or should go in defending local interests.
Public and Industry Reaction
While details on Diageo’s immediate response remain limited, analysts note that Ford’s aggressive stance may resonate with voters alarmed about job losses and corporate decisions in small-town Ontario. However, some critics warn that the tactics could strain relationships with investors and raise concerns about political interference in private business decisions.
Context & Analysis
Ontario’s economy has long relied on manufacturing and industrial operations, especially outside urban centres. The closure of the Crown Royal plant risks not only local employment but also broader economic and supply chain disruption. Ford’s highly public protest underscores both the political sensitivity of such moves and his willingness to wield government influence—even symbolically—to shape corporate behavior.
Stay tuned to “Ontario Matters” for more developments from Queen’s Park—and beyond. Supporting Ontario means keeping our voices heard and our communities strong. — GTA Weekly
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