RÉMY MARTIN XO CELEBRATES LUNAR NEW YEAR WITH “FAMILY SPIRIT” CAMPAIGN

The campaign features Jessica Wang, fashion influencer; Brandon Jew, Michelin starred chef; and Christina Paik, photographer and stylist, and embraces cultural excellence with a sense of adventure and modernity to commemorate the Year of the Tiger

Remy Martin Lunar New Year Limited Edition XO

NEW YORKJan. 31, 2022 /PRNewswire/ — For Lunar New Year, Rémy Martin is celebrating with a sense of adventure,

Jessica Wang – Remy Martin “Family Spirit”

curiosity and “Family Spirit.” The “Family Spirit” campaign highlights the bond between tradition and modernity across the generations of families and friends who gather at the table of Lunar New Year celebrations with the timelessness of Rémy Martin XO.

To bring the concept of “Family Spirit” to life, Rémy Martin has partnered with three cultural leaders; Jessica Wang, fashion influencer; Brandon Jew, Michelin starred chef; and Christina Paik, photographer and stylist, to showcase their heritage and who they enjoy celebrating Lunar New Year with. The creative was imagined by award-winning photographer, Michelle Watt who specializes in staging conceptual narratives with a surreal, whimsical style that aim to create new ways of looking at beauty and culture. In a series of photographs, Jessica, Brandon and his wife and Christina alongside friends, are captured with a nostalgia of the traditional family portrait seen through a modern-day lens, with Rémy Martin XO as a fixture in the scenes of celebration.

“Rémy Martin’s commitment to the longevity of traditions is showcased in the portraits of ‘Family Spirit,’ which blends the roots of culture with family, a similar origin story as our own,” said Tina Reejsinghani, Vice President at Rémy Martin Americas. “Rémy Martin XO has been a fixture on the table where family and friends gather in the spirit of celebration for generations and across cultures, and together look forward to what is to come.”

Christina Paik – Remy Martin “Family Spirit”

For the Year of the Tiger, Rémy Martin released a limited-edition XO bottle to compliment the festivities. The intricately designed decanter is adorned with gold foil and packaged in a festive red and gold coffret. The opulence of Rémy Martin XO invites a sensory and mindful experience steeped in an appreciation of the past and excitement for the future. It’s available for purchase in stores nationwide and at online retailers for a $200 SRP.

Rémy Martin has also teamed up with NTWRK and designer Sue Tsai to create a limited-edition Lunar New Year jacket. The stylish piece includes intricate designs that incorporate the Year of the Tiger and Rémy Martin. One exclusive piece is available at NTWRK for a limited time with proceeds going to the Asia Society, whose purpose is to foster insight, encourage engagement, and elevate the voices of the Asian community. Rémy Martin is supporting Asia Society on several impactful cultural programs and events which recognize influential artists and leaders who are driving change in the world.

For more information visit RemyMartin.com and follow along on social media at:

Instagram @RemyMartinUS | Twitter @RemyMartinUS | Facebook RemyMartinUSA

SOURCE Remy Martin

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