CLEVELAND, May 17, 2022 /PRNewswire/ — What’s the best part of a birthday celebration? Well, the cake of course. And in American Greetings latest SmashUp® video ecard, that sentiment is heard far and wide by none other than GRAMMY® Award-winning singer-songwriter, Meghan Trainor. Trainor’s award-winning song “All About That Bass” lyrics were updated to “All About That Cake” in this new SmashUp, making it a treat for all who receive it.
In the video, Trainor comes ready to party in a pink outfit decked out in bows, candy and a cupcake headband. The video feels like a true celebration, with a bright background, colorful balloons, a 12 ft. stand mixer and of course, plenty of personalized cakes. A life-sized, dancing cake is hilariously seen as one of Trainor’s dance partners throughout.
The SmashUp is available now to a global audience through the American Greetings and Blue Mountain websites, as well as through the SmashUps and Blue Mountain ecards apps for iPhone and Android. The cherry on top is that the message can be personalized for just about anyone, with more than 1,000 recipient names to choose from.
“It was an absolute joy working with Meghan on her SmashUp,” said Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings. “The bright and vibrant set reflects her wonderful attitude and energy. “All About That Bass” and the music video are so well known that everyone who sends and receives this SmashUp will instantly feel connected to it.”
“This is the coolest career moment for me because I get to be a part of so many birthday celebrations,” says Trainor. “It’s a huge honor and I can’t stop smiling thinking about it.”
SmashUps are available on www.americangreetings.com, www.bluemountain.com, and on the SmashUps apps for iPhone and Android and on the Blue Mountain ecard apps for iPhone and Android. They can be shared via email, text or on social media. Users can sign up for a monthly, yearly or two-year American Greetings account to have the ability to send an unlimited number of SmashUps over the course of their membership period. Membership costs range from $6.99–$39.99, depending on the length of membership. Follow SmashUps on Facebook, Instagram and Twitter @ShareSmashUps
SOURCE American Greetings
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