Spider-Man, NBA Fan: Sony Pictures And ESPN Team Up For Four Innovative Spots Airing During NBA Finals

Spider Man on a building movie poster of Spider-Man Homecoming shown by GTA Weekly Toronto News

“Spider-Man: Homecoming” hits theaters July 7, 2017

When fans tune into the NBA Finals on ABC, they’ll be joined by two superfans – superheroes Peter Parker/Spider-Man and Tony Stark/Iron Man.

In advance of the July 7 release of “Spider-Man: Homecoming,” this summer’s most highly anticipated movie, ESPN CreativeWorks and Sony Pictures have collaborated on a series of four spots that will air throughout the NBA Finals.  The creative follows Spider-Man (Tom Holland) when he is invited to an NBA Finals viewing party hosted by Tony Stark/Iron Man (Robert Downey Jr.), but runs into multiple hurdles that could make him miss the party.  Stark’s loyal assistant, Happy Hogan (Jon Favreau) also appears as he tries to pull off the party without a hitch.

In a first for ESPN CreativeWorks, the spots will include a highlight from the game airing that night, nearly live, as Spider-Man sees the actual footage of the game he is missing.  All four spots will run during the Finals across television, digital, and social media platforms on ABC/ESPN.

The creative is directed by Jon Watts, the director of Spider-Man: Homecoming.

“Our in-house creative team, CreativeWorks, worked with Sony Pictures to develop a unique, fun story across this creative series while incorporating cutting-edge technology that connects the spots to an exciting highlight that just happened live moments earlier in the game,” said Carrie Brzezinski, Vice President of Marketing Solutions, ESPN.  “Additionally, we were thrilled to bring fans a star-studded cast from the world of sports and pop culture with new surprises in each piece of creative.”

About Spider-Man: Homecoming
A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man:Homecoming.  Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened. Directed by Jon Watts. Produced by Kevin Feige and Amy Pascal. Screenplay by Jonathan Goldstein & John Francis Daley and Jon Watts & Christopher Ford and Chris McKenna & Erik Sommers, Screen Story by Jonathan Goldstein & John Francis Daley, Based on the Marvel Comic Book by Stan Lee and Steve Ditko.

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