As part of the sandwich chain’s Never Miss Lunch™ program, Subway® Canada will donate $1 from every footlong purchased on June 23rd to help Canadian children get the nutritious food they need during the summer break.
TORONTO, June 16, 2021 /CNW/ – Subway® Canada is hosting its first-ever virtual concert with Canadian Diamond/Multi-Platinum selling and JUNO Award winning dance music duo Loud Luxury on June 23rd to raise awareness for the issue of child hunger experienced throughout the summer months. The concert is in support of Never Miss Lunch™, an initiative from Subway® Canada committed to providing children with access to the food they need so they can reach their full potential. On the day of the concert, $1 from every footlong purchased at Subway® Canada locations across the country will be donated to Food Banks Canada to help feed kids nationwide during the summer break. Loud Luxury will stage the high-energy lunchtime performance to raise awareness for the donation drive, broadcasted through the Subway® Canada Twitter channel.
Donations from the one-day event will support Food Banks Canada’s After the Bell, a program that helps fill the summer nutrition gap when children do not have access to most community-based nutrition programs. With help from donations by sub lovers across the country, Never Miss Lunch™ will help provide 150,000 food packs to children in need.
“We are excited to have Loud Luxury perform in our first-ever virtual concert for Never Miss Lunch™. Their enthusiasm for the cause is truly heartwarming and we hope that those watching at home will feel the same excitement to take part” says Subway® Canada Country Director, Cristina Wells. “By purchasing a footlong and tuning into the concert on June 23rd, everyone in Canada can participate and make a difference for kids in communities like theirs.”
“The After the Bell program is an important lifeline for kids and parents with limited access to nutritious food in the summer. This program would not exist without the support of sponsors like Subway® Canada and their Never Miss Lunch™ initiative,” says Chris Hatch, Chief Executive Officer for Food Banks Canada. “Through this program, Food Banks Canada provides support to more than 3,000 foodbanks and food programs across the country.”
“We perform all around the world, but Canada will always be home. When Subway asked us to be part of this event and support Canadian kids in need, we were on board right away” says Andrew Fedyk, 1/2 of Loud Luxury. “I can’t think of a better way to spend lunchtime than performing for our fans and doing something great for kids who need our help this summer” adds Joe De Pace. The duo has also committed $10,000 to Food Banks Canada as part of their support of Never Miss Lunch™.
To join the Never Miss Lunch™ virtual concert, Canadians can tune into the @SubwayCanada Twitter account on June 23rd at 1:30 pm ET. Canadians are encouraged to support kids in need by purchasing a footlong on June 23rd at their local Subway® Restaurant. Canadians can also support Food Banks Canada by donating through their website: https://foodbankscanada.akaraisin.com/ui/subwaynevermisslunch/
Several agencies are supporting the Never Miss Lunch™ June 23rd initiative. Public relations and social media support is being handled by Veritas Communications. Radio and digital advertising creative was produced by dentsu MCGARRYBOWEN. All media buying was coordinated by Carat with social media buying from iProspect Canada.
For more information on Subway® Canada and the Never Miss Lunch™ program, visit www.subway.com. Join Subway® Canada’s online community at www.facebook.com/SubwayCanada or follow @SubwayCanada and #NeverMissLunch.
SOURCE SUBWAY Canada
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