SAUSALITO, Calif., April 14, 2022 /PRNewswire/ — Texas Ranch Water Co., maker of the premium, 100% blue agave hard seltzer, today announced its partnership with platinum hip-hop recording artist, Mike. The best-selling RTD cocktail brand will collaborate with Mike as an official partner of his “The Not My First Rodeo Tour,” traveling to 40 cities in the United States and Canada, bringing the like-minded brand and entrepreneurial artist together as allies to bolster the Ranch Water brand as it looks to excel its growth for the rest of the year.
The partnership comes on the heels of significant category growth for seltzer and RTD cocktails over the past year, with IWSR mentioning that the U.S. market is evolving and maturing as companies focus on value over growth, giving way to strategic brand and partnership opportunities. As an avid entrepreneur and supporter of emerging brands, Mike is excited to collaborate with Texas Ranch Water Co. to bring the popular beverage on the road with him for his fans.
“I love the product, the team and the brand they’ve been building, but my favorite thing about this partnership was the blatantly obvious synergies we shared,” said Mike. “Not only is Texas Ranch Water Co. the perfect fit for my tour and fans, but it’s also a brand that I believe has the potential to be massive. At this point in my career, I’m looking for organic opportunities to leverage my audience and network into brands, products, and companies that I believe in. This felt right the whole way for me; I’m excited to dig in on the creative and start growing awareness immediately.”
Mike, formerly known as Mike Stud, is one of the largest independent artists in the country, playing more than 500 shows worldwide. Beyond music, he is also the CEO of Chug Bud, the drinking device taking in over seven figures in its first year, Stevenson Ranch Apparel, and several other brands and companies. Mike leverages his highly engaged following into other parallels to monetize his audience, making his entrepreneurial approach to being an artist the most exciting part of bringing him into the Ranch Water family. While also hosting the popular ‘YNK Podcast’ with guests ranging from Larry King to Baker Mayfield, Travis Kelce, and many more, Mike has cultivated an impactful network of athletes and tastemakers.
“Given Mike’s entrepreneurial background and his ability to connect with his fans on a personal level, he was a natural choice for us as a partner,” said Joey Parris, Director of Marketing for MPL Brands. “We’re excited to build on our relationship with Mike as we support his tour and look forward to the future growth of the brand as we continue to expand into new markets.”
Texas Ranch Water Co. is available nationwide at Target, Publix, Circle K, Kroger, Ralphs, Harris Teeter and more for a suggested retail price of $17.99. For more information on Mike’s tour, visit The Not My First Rodeo Tour and follow Mike on social @justmike. For more information on Texas Ranch Water Co. and to find a store near you, visit Texas Ranch Water Co. and follow the brand on social at @TexasRanchWaterCo.
SOURCE MPL Brands NV, Inc.
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