The Wait is Over…Top K-Beauty Brand, innisfree, Launches at Sephora Canada This Month

innisfree Green Tea Collection (CNW Group/innisfree Canada)

Naturally derived, effective skincare solutions from the pristine Jeju Island

TORONTOFeb. 16, 2021 /CNW/ – The wait is finally over. One of Korea’s top beauty brands, innisfree, is launching at Sephora Canada this month making its renowned line of naturally derived products for effective skincare solutions available to all Canadians.

Since launching in Canada in 2019, innisfree has opened 4 stores in Toronto. The brand is now set to expand its distribution online through availability on Sephora.ca and the Sephora Canada App starting February 16th. In addition to the online expansion, select items will be available in Sephora stores across Canada in March. Innisfree is bringing 28 of its hero products to Sephora — including five online exclusive items — representing some of the brand’s most coveted ingredients from Jeju Island, including: Green Tea, Volcanic Clusters, Orchid, Cherry Blossom, Bija, Ginger Honey and Tangerine. The product assortment offers affordable prices ranging from $13 to $48, keeping with innisfree’s longstanding commitment to deliver naturally derived skincare at an affordable price.

Since 2000, innisfree has established itself as a pioneer in sustainable skincare in Korea, existing at the crossroads of nature and beauty. Its key ingredients, sourced from Korea’s pristine volcanic island of Jeju, promotes healthy-looking and radiant skin in perfect harmony with an eco-conscious lifestyle.

The brand’s bestselling and nourishing Intensive Hydrating Serum with Green Tea Seed will be a particular highlight of the Sephora Canada launch. With 1 sold every 10 seconds globally*, this lightweight Green Tea serum instantly replenishes and moisturizes the skin with 16 different amino acids to promote a soft and glowing complexion.

*Based on global unit sales data aggregated from Jan- Nov 2019.

“It’s an exciting time for innisfree as we introduce the natural benefits of Jeju Island to Sephora Canada’s discerning clientele,” said Minchul Shin, Brand General Manager. “Our brand is committed to delivering on the promise of being sustainable while also benefiting the skin. innisfree brings affordability to the forefront with quality ingredients at a reasonable price point, building a bridge between mass and prestige products; we are confident Sephora Canada customers will love and trust our products from the first moment they try them.”

For more information, visit innisfree.com or follow along for updates on @InnisfreeCanada on Instagram.

 

SOURCE innisfree Canada

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