- Tim Hortons is marking the start of a new era for our beloved annual Roll Up tradition by retiring the tabs on cups and making the game all-digital with more prizes than ever before
- To celebrate this new way of playing, we’ve retired the most hated part of Roll Up — the Please Play Again message — and now every Roll is a winner!
- The newly named Roll Up To Win™ contest launches on March 8 and gives guests more ways to earn a Roll than ever before. In addition to hot beverages, guests will earn Rolls with the purchase of select cold beverages, breakfast sandwiches and breakfast wraps
TORONTO, Feb. 16, 2021 /CNW/ – Tim Hortons is celebrating the start of a new era for Roll Up with a new name for the popular annual contest, more ways to play than ever before, and a new prizing system that means every Roll is a winner!
In this year’s newly named Roll Up To Win game, the dreaded “Please Play Again” message has been retired and every Roll wins. Our largest prize pool ever includes exciting grand prizes, free coffees and donuts, and new this year, digital prizes like Tims Rewards points and subscriptions to popular streaming services. More information on prizes will be released soon.
Guests will earn one or more Rolls on each eligible purchase by scanning for Tims Rewards using their Tim Hortons app or physical Tims Rewards card. New this year, guests can also earn Rolls by purchasing select cold beverages, breakfast sandwiches and breakfast wraps, in addition to purchases of hot beverages. Guests can reveal their Rolls to win great prizes on the Tim Hortons app or at the Roll Up To Win website — and every Roll is a winner!
Last year marked the 35th year of Roll Up The Rim™. On March 7, days before Roll Up was to launch, Tim Hortons announced changes to the contest due to the emergence of COVID-19. As we explained at the time, we didn’t believe it was appropriate for team members to be handling tabs that may have been in people’s mouths and pivoted to redistributing all the prizes to restaurant giveaways and a digital contest.
“It became clear to us in the months that followed that the ongoing pandemic was likely to impact Roll Up again this year. As we began evaluating the plan for this year’s contest and making it our most exciting game ever, we focused on two ideas,” said Chief Marketing Officer Hope Bagozzi.
“First, the growth of Tims Rewards and the Tim Hortons app were clear signals to us that Canadians are ready for a fully digital Roll Up contest — and going digital opens up all kinds of new exciting possibilities to evolve the game. And second, we thought what better way to reinvent Roll Up than to retire ‘Please Play Again’ and make every Roll a win!”
Last year’s Roll Up contest was to include a sustainability campaign with plans to give away 1.8 million reusable cups as part of a 10-year commitment to change consumer perceptions and habits towards reusable cups. Those cups will be part of this year’s Roll Up prize pool.
Also new this year through Roll Up To Win, guests who place an order for delivery directly through the Tim Hortons app will receive a Roll for each eligible item they purchase.
Roll Up To Win kicks off on March 8 and runs through April 4.
About Tim Hortons® Canada
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.com.
SOURCE Tim Hortons
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