🚗 GTA Weekly Auto: What Canadians Actually Bought in 2025 – Ford, Toyota, and Honda Lead the Way

The Top 10: What Canadians Searched vs. Bought

While dream cars like the Porsche 911 and Chevrolet Corvette still captured search traffic, when it came time to sign the papers, Canadians overwhelmingly chose SUVs, trucks, and compact sedans.

Most Searched Vehicles of 2025

1. Ford F-150

2. Toyota RAV4

3. Honda Civic

4. Ford Mustang

5. Chevrolet Corvette

6. Porsche 911

7. BMW 3 Series

8. Honda CR-V

9. Toyota Tacoma

10. Mercedes-Benz C-Class

Most Sold Vehicles of 2025

1. Ford F-150

2. Toyota RAV4

3. Honda CR-V

4. Dodge Ram 1500

5. Honda Civic

6. Nissan Rogue

7. Ford Escape

8. Toyota Corolla

9. Hyundai Elantra

10. GMC Sierra 1500

Despite high online interest in luxury brands and performance models, none of the Top Sold vehicles were luxury nameplates — a direct reflection of shifting priorities amid financial pressures.

“After a year of significant change in the Canadian automotive market, it’s no surprise that this year’s data highlights affordability as a key driver,” said Thomas Krauße, CMO of AutoTrader. “Even as shoppers browse aspirationally, what ends up in their driveways tends to be far more grounded.”

Ontario Snapshot: Cars Still Rule the Search

In Ontario, AutoTrader’s regional data shows the Honda Civic, BMW 3 Series, and Chevrolet Corvette all remained popular online — though luxury interest dipped slightly from the previous year. Cars made up 70% of Ontario’s Top 10 Searched Vehicles, underscoring an urban preference, while trucks and SUVs dominated actual sales.

The SUV Surge and Truck Strength

Across Canada, SUVs made up 42% of all searches, their highest share in three years. On the sales side, they now account for more than half of used listings and over 60% of new vehicle inventory. Trucks continue to hold steady, while cars show a slight decline.

This isn’t just a passing trend — it reflects a long-term consumer shift toward space, all-season capability, and family utility.

Hybrids Rise While EV Enthusiasm Softens

Despite more charging infrastructure and growing climate awareness, full EV adoption plateaued in 2025. Only 9% of AutoTrader searches were for electric vehicles — up just 1% from 2024. Meanwhile, interest in hybrids surged 7% year-over-year, with more Canadians opting for fuel-efficient compromise rather than full electrification.

• 62% of intenders are open to buying a hybrid

• 60% would consider a plug-in hybrid

• Only 50% are likely to buy a battery-electric vehicle

With the ZEV mandate paused, and several automakers pulling back on BEV plans, the hybrid era is gaining steam.

Price Pressure and Supply Trends

The economic backdrop of 2025 shaped car-buying decisions:

• New car prices dipped 3% to $63,665 on average

• Used car prices rose 2%, averaging $35,494

• Tariffs and supply chain resets are gradually stabilizing inventory

AutoTrader reports improved vehicle availability, with fewer exports and more young vehicles entering the used market. The result? More options and slower price increases for Canadian buyers.

Outlook for 2026

Heading into 2026, expect automakers to double down on hybrids, continue offering value-packed trims, and invest in advanced driver assistance systems (ADAS). And while EV innovation won’t stop, the mainstream buyer’s focus will stay rooted in affordability, reliability, and practicality — exactly what the Ford F-150 and Toyota RAV4 have delivered year after year.

🚗  GTAWeekly Auto is your weekly pulse on the Canadian automotive scene, with insights that matter to GTA drivers.
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