Toronto — A uniquely Canadian holiday tradition is arriving in Toronto this season as Treasy Trees, the company famous for delivering real Christmas trees by uniformed Nutcracker soldiers, officially launches its Toronto operations. The expansion comes just days before the brand makes its national television debut on CBC’s Dragon’s Den, scheduled to air November 27 at 8 p.m.
The company’s CEO, David Thibeault, will pitch Treasy Trees’ festive business model to the Dragons, hoping to secure investment as the brand scales across the country.
A Made-in-Canada Holiday Concept Goes National
Founded in Montreal in 2013 under the name Bôsapin, Treasy Trees reimagined how Canadians bring home their Christmas trees. Instead of families braving parking lots, bundled branches, and car roofs, the company offers premium, sustainably grown Canadian evergreens delivered directly to homes — complete with the iconic Nutcracker delivery experience that has become beloved by families.
“We’re not just delivering trees — we’re delivering holiday memories,” said Treasy Trees CEO David Thibeault. “From the smell of a fresh fir to decorating it with your loved ones, we make it easier for families to enjoy what truly matters.”
The company sources real trees from Canadian farms, ensuring each tree is handpicked and delivered fresh. Customers can book online, choose their preferred size, and schedule delivery — eliminating the hassle of hauling a tree home in winter conditions.
Childhood Magic Meets Modern Convenience
One of the brand’s defining features is its Nutcracker delivery program, where staff dressed in classic soldier uniforms bring trees directly to customers’ doors. For many households, the arrival of the Nutcracker has become a moment children look forward to all season — a whimsical touch that blends tradition with storytelling.
Treasy Trees has already delivered more than 140,000 Christmas trees nationwide, maintains a 97% customer satisfaction rate, and has contributed over $125,000 to Canadian non-profit organizations. Its expansion to Toronto marks the first step of a broader national rollout, with Vancouver, Calgary, and Edmonton slated to join the service area in 2026.
All Eyes on Dragon’s Den
Treasy Trees’ upcoming appearance on Dragon’s Den is expected to further boost visibility for the brand as it enters new markets. Whether the pitch results in an investment remains to be seen, but the company’s entrance into Toronto ensures local families can now experience its made-in-Canada holiday magic firsthand.
For more information or to book a Christmas tree delivery, visit: www.treasytrees.com
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