TORONTO, March 20, 2023 /PRNewswire/ — Cosmetics Brand Winky Lux Launches in Canada at Shoppers Drug Mart and PharmaPrix.
Starting March 20, 2023, Canadian beauty lovers will find Winky Lux products in select Shoppers Drug Mart locations, and online at ShoppersDrugMart.ca. Known for their playful and innovative approach to beauty, Winky Lux has been making waves with viral products such as the Peeper Perfect Under-Eye Concealer and the Cheeky Rose Blush, a regular favorite of TikTok creators. The brand’s disruptive neon displays have been a hallmark of US retail launches and will be featured in many Shoppers Drug Mart stores, making it easy for customers to find these popular products.
“We’re excited to bring Winky Lux to Canada and be partnering with Canada’s leading health and beauty retailer, Shoppers Drug Mart,” said Natalie Mackey, CEO and Co-founder of Winky Lux. “We’re always looking for new ways to disrupt the beauty industry and offer customers unique, high-quality products that they can’t find anywhere else. We can’t wait for Canadian shoppers to experience Winky Lux for themselves.”
The Winky Lux assortment at Shoppers Drug Mart will include between 40 and 70 products per store. The brand is known for its famous pH changing lip balms that swipe on clear and adjust to the perfect shade of pink. The product mix will also include viral best sellers such as the Peeper Perfect Under-Eye Concealer, Cheeky Rose Blush and Uni-Brow Universal brow Pencils.
Winky Lux originally launched direct to consumer in 2015. This is the brand’s first major international expansion.
SOURCE Winky Lux
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