NEW YORK, Oct. 21, 2022 /PRNewswire/ — Today, YouTube’s #1 kids ensemble, Toys and Colors, reveals a brand new single entitled “Colors” with a one-week YouTube exclusive premiere. It officially marks the group’s debut release under Republic Records: Kids & Family and pocket. watch, the leading kids and family studio.
Watch the music video for “Colors”—HERE.
Pre-save “Colors,” which will be available October 28, 2022—HERE.
This also notably stands out as the first proper original single from Toys and Colors. On the track, the bright and bubbly production underlines an instantly chantable chorus inspiring kids to sing along. The accompanying visual proves equally uplifting and undeniable, transporting kids to the magical Kaleidoscope City universe, a technicolor world built by pocket.watch in Unreal Engine. The franchise highlights the importance of diversity, varied points-of-view, and conflict management, helping kids to become global citizens.
“I am beyond thrilled to be partnering with pocket.watch on this exciting project that’s generated over 421 billion streams across all its properties on YouTube alone,” said Bree Bowles, VP, Marketing and Strategy, Republic Records. “The team are undoubtable leaders within the space. From the second I heard “Colors,” I knew this was the next big song in the world of kids. Emma, Jannie, Alex, and Eric have bought so much energy, love, and excitement to the track and I am elated the world finally gets to hear it.”
“Colors” is the perfect song to introduce Toys and Colors’ massive global audience to the new world of Kaleidoscope City, and we’re thrilled to partner with Republic Records Kids and Family group on the debut single,” said Amanda Klecker, Vice President of Marketing, pocket.watch. “We’re excited about what we’re doing together with this new music division focused on the kids and family sector.”
Toys and Colors remains one of the biggest, boldest, and brightest family juggernauts on all of YouTube around the world. The preeminent kids ensemble has impressively generated north of 65 billion views and counting in addition to attracting 77 million YouTube subscribers. It has quietly become the #11 U.S.-based channel overall. Starring Emma, Jannie, Alex, and Eric, Toys and Colors continue to produce premier family entertainment at the highest level.
Stay tuned for more news and announcements soon.