EDMONTON, AB , /PRNewswire/ – Aurora Cannabis (NASDAQ: ACB) (TSX: ACB), the Canadian company opening the world to cannabis, is launching a bold new brand, TASTY’S, to the Canadian adult market, designed to deliver on taste, potency, and price. Anchored by a disruptive brand identity, TASTY’S celebrates its market arrival today in Toronto at Hall of Flowers, a premier cannabis trade show. The TASTY’S brand is available for cannabis enthusiasts, including buyers and budtenders, to experience and see firsthand that TASTY’S promises to deliver highly potent weed that tastes ridiculously good. Period.
“We could not be more excited to bring a net new brand to the Canadian market, and especially a brand that packs the punch as TASTY’S does and meets the rapid growth of the pre-roll segment,” says Geoff Hoover, Senior Vice President, Consumer at Aurora. “We leaned into valuable consumer insights and recent market performance to develop TASTY’S, a brand that promises the cannabis experience Canadians are seeking at a price they can feel good about. This is what great innovation looks like at Aurora.”
TASTY’S is the newest brand to join Aurora’s leading portfolio of brands loved by Canadian cannabis consumers, including Greybeard, San Rafael ’71 and Daily Special. The brand takes a bold approach with a disruptive look and in-store marketing that differentiate TASTY’S as a brand that is all about flavour and potency.
Addressing the increasing importance of the pre-roll category, now ranked second behind the flower category and expected to deliver further growth, TASTY’S will launch in two primary formats – vapes and infused pre-rolls. TASTY’S 50% THC infused pre-rolls are packed with whole milled flower infused with concentrate inputs and enhanced with botanical terpenes in a 3 x 0.5g pack. The 510 vapes offer up to 1,000mg of THC and huge flavour enhanced by botanical terpenes contained in a deluxe 1.2g cartridge. A brand that’s all about bold flavour, TASTY’S consumers will experience the intensity from the likes of blue raspberry, green apple, watermelon and more.
TASTY’S infused pre-rolls and vapes will be available at cannabis retailers across Canada, starting in September. For more information, visit www.tastysweedco.com/en.
SOURCE Aurora Cannabis Inc.
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