Baskin-Robbins wraps up summer season with a gold level sponsorship of the Rosé Picnic

The Baskin-Robbins Canada booth was serving complimentary ice cream to guests of the Rosé Picnic. Photo credits: Natalia Osmolovskaya, The Influence Agency.

Toronto, August 22, 2022 – On August 20, Baskin-Robbins Canada joined more than 12,000 guests at the inspiring Rosé Picnic, a unique annual event held at Woodbine Park in Toronto. The picnic featured music from 5 DJs throughout the day, over 200 onsite vendors and curated gourmet food pairings. Amid a sea of pink, Baskin-Robbins was a sweet addition offering guests the opportunity to cool off with some fresh ice cream. 

As gold sponsor of the event, Baskin-Robbins’ contribution included some three hundred gallons of ice cream to the patrons in attendance. As the exclusive category sponsor, sweets were delivered by the brand and the Secret Admirer flavour which indulged guests in a vanilla cake ice cream, with a strawberry ribbon and infused with rose flavour, a pink combination to suit the day.

The Rosé Picnic is Canadas largest premium picnic dedicated to rosé wine, held annually. The attire, a sea of pink and white, celebrates the rosé colour scheme and pairs perfectly with the sweetness of Baskin-Robbins. Additional to the Baskin-Robbins sponsorship, guests experienced life-sized lawn games, flower crown stations, a roaming fashion show from Revelle, and music from top DJs. 

Canadians can visit to find their local shop or order from the comfort of their homes using the online ordering platform. Launched at the beginning of the year, the e-commerce site allows guests to select and customize cake and ice cream flavours, add special messages, and select the prep and pick-up location for a seamless and simplified ordering experience.

For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit or follow the company on Facebook, Twitter, Instagram and Pinterest.

SOURCE Torchia Communications

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