London, credit VisitBritain, Hazel Parreno

TORONTO, /PRNewswire/ — Are you dreaming up your next travel adventure or planning to spend next year closer to home? British Airways has today announced the findings of a survey which reveals one in five Canadians are planning to travel more than ever before in 2024.

Notably the pandemic has made more than half of all Canadians want to travel more (58%). A third (33%) of Canadians plan to explore new destinations and tick places of their ‘must visit’ list in the new year. While less frequent travel with longer holiday duration both domestically (23%) and internationally (23%) seems to be important going into 2024.

Immersing in new cultures (29%) and trying new experiences for the first time (18%) are important criteria for Canadians planning their next adventure.

Almost two thirds (64%) plan to go off the beaten track to less touristy destinations when they plan their news years travel, with 1 in 10 planning to attend a major entertainment or sporting event.

The regions that Canadians plan to visit the most next year are Europe (42%), North and South America (28%) and Africa (13%).

Exploration and adventure are the top priorities when planning trips in 2024 (43%). More than 1 in 10 Canadians (12%) wanted to ditch their tech altogether and opt for a digital detox.

Social media remains a key influence for Canadian travel (28%), whereas film and TV locations proved to be the biggest influence for Americans planning their travel (22%).

However, of those Canadians planning travel to the UK, 52% say they have been influenced by actor Ryan Reynolds, and his ownership of Wrexham AFC.

British Airways’ Chief Commercial Officer Colm Lacy said: “Nothing beats the thrill of planning your next vacation, or that long-awaited reunion with friends and family. With direct British Airways flights to London and beyond from TorontoMontreal and Vancouver, there’s a vast range of options for Canadian travellers to take the vacations they deserve.”

For the winter 2023/2024 season, British Airways operates twice daily flights between Toronto and London, with daily flights from Montreal and Vancouver to London. Customers can connect to over 65 countries from British Airways’ home at London Heathrow.

SOURCE British Airways

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