TORONTO, /CNW/ – Campo Viejo – the leading #1 Rioja in the world – announces the launch of the latest limited-edition Reserva. Designed by Andrés Sánchez, better known as Misterpiro, the huge step towards a multidisciplinary approach highlights the brand’s culture of striving for experiences both in the creative and in the production processes. Inspired by PASIÓN, a key message in the campaign, is a shared philosophy between Campo Viejo and Misterpiro.
This wine stands out for its expressiveness, versatility and fruity character, with aromas including cherries, black plums and ripe blackberries – result of the experience and oenological philosophy implemented by Campo Viejo. Soft and balanced on the palate, with a permanent, long and full-flavoured finish, Reserva is a wine oozing complexity and nuances that are obtained thanks to a four-year aging process.
This maximum expression of Rioja wine moves and vibes in perfect harmony with Misterpiro’s work, known for its creative curiosity and expressionist language full of colour, textures and life. Inspired by the earth, the sky and vineyards, Misterpiro has managed to create unique work with a synesthetic character that seeks to generate a symphony of sensations.
The Pasión and creativity that Campo Viejo and Misterpiro share in terms of their pro- fessional philosophy also focuses on time, an important factor that allows their works to evolve over time until they are complete. This style was highlighted as part of a collaboration at the Casa Pasión event held on September 12th and 13th. During the event, guests were able to enter the creation space, where they found an amazing and immersive artistic installation by Misterpiro that was full of colour and textures.
An ephemeral space called the “Artist’s Studio” was brought to life to host a conversation about the common ground shared between Misterpiro and Campo Viejo, in which the artist from Extremadura revealed the secrets of his creative processes and inspiration for the new label: “The emotions and ideas were coming together in strokes, brushstrokes and textures, the earth was represented abruptly in soil and ochre tones, the sky in a plastic style in all its chromatic range, sunsets and sunrises over the grapes and all their colours,” the artist said. “The touches and textures appeared over several days to give life to this work.” A work that has successfully fused art and wine, driven by Pasión.
SOURCE Corby Spirit and Wine Communications
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