TORONTO, /CNW/ – Love was in the air at the 20th anniversary of Kruger Products’ historic Cashmere Collection. Titled “Lovestruck,” the celebration of love, for our past, and a future without breast cancer, brought original couture designs to the runway at Evergreen Brick Works in Toronto on Tuesday, Oct. 3. The internationally renowned and award-winning runway show featured garments from 20 world-class Canadian designers, including 10 returning champions and 10 new powerhouses up to the challenge of creating garments with luxuriously soft and strong, Cashmere Bathroom Tissue.
This year, to celebrate 20 years of support for the breast cancer cause, a dedicated front-row section was reserved for those impacted by the disease – from survivors to healthcare workers – with legendary fashion icon, and breast cancer survivor, Jeanne Beker serving as an ambassador to the group. The VIP guests situated in the “Front Row for the Cause,” discernable through their pink seats, were invited by the Canadian Cancer Society.
“Having admired the wonderful work that the Cashmere Collection has done to raise both funds and awareness over the past 20 years, it’s an honour to have been invited to participate in such a milestone year,” said Beker. “It was inspiring to sit Front Row for the Cause with some fellow survivors and those impacted by the disease and witness how these fantastic creations came to life on the runway, all in support of the CCS and QBCF.”
Annual Kick-Off to October Breast Cancer Awareness Month
Over two decades, the Cashmere Collection has united Canada’s fashion community in support of the breast cancer cause. Produced by Kruger Products, maker of Cashmere Bathroom Tissue, Canada’s best-selling brand*, it serves as the highly anticipated annual kick-off to October’s Breast Cancer Awareness Month.
“The Cashmere Collection is a beloved mainstay that inspires Canadians through fashion while raising awareness and funds for the fight against breast cancer,” says Susan Irving, CMO Kruger Products. “The 2023 Cashmere Collection: Lovestruck is focused around a celebration of love – love for Canadian designers, love for 20 years of support of the breast cancer cause, and most importantly, love for those impacted by cancer – survivors, families and those we’ve lost.”
To date, Kruger Products has raised over $5 million dollars in support of breast cancer awareness, prevention, and treatment programs for its charitable partners, the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF).
Dedicate Couture for the Cure®
The 20th annual Cashmere Collection is calling on all Canadians to join in and support the breast cancer cause by dedicating their favourite Cashmere Collection design to a loved one at Dedicate Couture for the Cure on cashmerecollection.ca. Throughout October, Cashmere will donate $1 for every dedication (to a maximum of $50,000), to the CCS and QBCF’s breast cancer efforts in the winning designer’s name. Consumers can vote once a day during the voting period.
In addition, $1 from the sale of every specially-marked pink package of Cashmere and Purex Bathroom Tissue (up to a maximum $100,000) goes directly to the cause, during October’s Breast Cancer Awareness Month.
2023 Participating Designers
The award-winning Cashmere Collection, featured a diverse range of Canadian-based talent, showcasing inspirational, inclusive, and fashion-forward design aesthetics from across the country. This year’s designers included:
Returning Designers: Christopher Paunil (Toronto); Jim Searle and Chris Tyrell, Hoax Couture (Toronto); Farley Chatto (Toronto); David Dixon (Toronto); Rodney Philpott, Rodney Philpott Designs, (St. John’s); Lesley Hampton (Toronto); Nikki Wirthensohn Yassemi, NARCES (Toronto); Steven Lejambe (Toronto); Shelli Oh (Toronto); Zoba Martin, ZOBA MARTIN (Toronto)
New Designers: Aunalee Boyd-Good & Sophia Seward-Good,Ay Lelum (Nanaimo); Caffery Vanhorne, CAFFERY VANHORNE (Toronto); Christopher Bates (Toronto); Evan Ducharme (Winnipeg); Jessie Da Silva (Toronto) Markantoine Lynch-Boisvert, MRKNTN (Montreal) Rhowan James, RHOWAN JAMES (Markham); Ross Mayer, R. MAYER ATELIER (Toronto); Smail Akdim, SMAIL AKDIM (Montreal); Wiwa Blue, WIDI’Z (Montreal)
SOURCE Kruger Products Inc.