Circle K Joins Forces with DC to Debut Limited Edition HeroBadge Collectibles

Circle K Joins Forces with DC to Debut Limited Edition HeroBadge Collectibles (CNW Group/Circle K)

TORONTO, /CNW/ – Get ready to don your capes and unleash your superpowers! DC Super Heroes and Super-Villains have arrived at Circle K. Every time a customer spends $10 on qualifying merchandise or fills up 30L of fuel now through December 11, 2023, they will receive one of the 24 limited-edition, exclusive “HeroBadge” stickers or patches.*

These stickers, or patches, are washable and collectible. “From Superman’s cape to The Joker’s mischievous grin, HeroBadges perfectly capture the essence of beloved DC characters, and we’re thrilled to give Circle K customers a way to collect and show off their favorites on their water bottles, laptops, phones and more,” said Melissa Lessard, Head of North American Marketing. “This collaboration between Warner Bros. Discovery Global Consumer Products and Circle K allows people of all ages to express their fandom and spread the excitement with friends and family.”

The fun doesn’t stop there. By scanning HeroBadges on, customers can enter for a chance to win a trip to Warner Bros. Studio Tour Hollywood in California or one of the weekly DC Super Hero swag prizes, including items like skateboard decks, exclusive throw blankets, framed all arts, thermal water bottles and more. Users can engage in themed Match & Win games for a chance at in-store instant prizes such as sweat treats and drinks! Additionally, licensed DC plush toys of Superman, Batman, Wonder Woman and Harley Quinn are available for purchase in select stores.

To kick off your HeroBadge collection, locate and pay a visit to your nearest Circle K by visiting

*While supplies last in store. In-store spend excludes age-restricted items. One free HeroBadge per $10 or 30L fill up in single transaction. No purchase necessary for sweepstakes. Offer expire Dec 11, 2023 at 11:59 p.m. (local time). Visit for full contest rules and for additional details. 


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