Toronto Public Health is pleased to announce that the winning 2016 condomTO contest wrapper designs are now available in locations across the city. Last September, the contest was launched to include Toronto residents in the creative design process and to raise awareness of safer sexual activity.
“This contest was an engaging way to get Toronto residents involved in the condom wrapper design process while also helping to promote safer sex and reduce the stigma around condom use,” said Dr. Eileen de Villa, Toronto’s Medical Officer of Health. “Please join me in congratulating the winners again for their contributions and creativity in celebrating sexual health as a part of good overall health.”
The contest winners, announced last November, are:
• Open Grand Prize: Diane Adams, a graduate of Seneca College’s graphic design program
• Open Runner-up: Serge Leshchuk, a local social media strategist and content creator
• Student Grand Prize: Andrea Por, a recent graduate of Advertising and Graphic Design at Humber College
• Student Runner-up: Janine Thomas, a recent graduate of the Bachelor of Design program at York/Sheridan
The condomTO campaign was supported by lead sponsor The&Partnership Canada. The agency also developed the creative strategy and contest design, and created a wrapper design for release. Other sponsors include ONE Condoms, which provided overall contest management and the related website, and Miami Ad School Toronto, which provided design workshops to Toronto youth.
Since 1983, Toronto Public Health has promoted and distributed condoms to community agencies and health organizations across the city as part of its sexual health promotion mandate. Condoms are one of the most effective ways to reduce the risk of sexually transmitted infections and unplanned pregnancies.
The winning condom designs and information about the winners is available at http://www.condomTO.ca. The new condoms are available at over 200 locations across the city including Toronto Public Health’s sexual health clinics, youth-serving agencies, AIDS service organizations, community health centres, and colleges and universities. More information is available at http://bit.ly/2vYvAFq.
The&Partnership is a modern communications agency uniquely built to solve the concerns and frustrations of marketers. The multidisciplinary model operates under a single bottom line, which creates game-changing collaboration and creativity across disciplines, delivering the right answer for today’s client needs. The agency’s capabilities span disciplines including advertising, media, PR, CRM, data/analytics, digital, social, mobile, innovation, content and delivery/production. The&Partnership has 1,500 employees in 56 offices across 25 countries. More information is available at http://www.theandpartnership.com. Follow The&Partnership on Twitter at @and_partnership and on Instagram at @theandpartnership.
ONE is a socially responsible business committed to raising sexual health awareness. ONE works with artists, health activists and customers to make a difference in their community.
Founded in 1993, Miami Ad School has grown to a network of 16 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school.
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