FRISCO, Texas, Aug. 22, 2022 /PRNewswire/ — Today, Dr Pepper released season five of “Fansville” – the Dr Pepper episodic drama featuring parody storytelling from a college football fanatic town. “Fansville” returns this year to feature prolific Alabama Quarterback, 2021 Heisman Trophy winner, Bryce Young.
“It’s a natural alignment for the best player in college football to be part of the most beloved annual campaign in college football. On the set of “Fansville” and on the field, Bryce brings his natural A-game,” said John Alvarado, SVP of Dr Pepper Brand Marketing. “Partnering with Bryce is a continuation of Dr Pepper’s commitment to supporting college athletes having tapped top talent in last year’s campaign, and we’re thrilled he is featured in this year’s edition of “Fansville” as we bring to life the spirit of the sport and fandom.”
Season five of “Fansville” is more dynamic than ever. Beloved characters including Logan, Jay, Natalie, Chuck, Charlotte, CJ and, of course, Brian Bosworth as ‘The Sheriff’ return as they face down the ever-changing landscape of college football with the help of a few new faces — most notably, Alabama star quarterback and Heisman Trophy winner, Bryce Young.
This season’s spots take fans on a 23-flavored rollercoaster. Get ready to watch Logan race against the clock to make kickoff, see CJ get replaced in his own home, witness a Dr Pepper Zero Sugar standoff between State students, and come along for a ride on the real-life ‘coaching carousel’.
The partnership with Bryce Young will run all season long and is a natural continuation of Dr Pepper’s commitment to college athletes. In 2021, following the NCAA and state rulings that allowed athletes to monetize their name, image, and likeness in brand promotions, campaigns and advertising, Dr Pepper was the first brand to break into the space by partnering with Clemson Tigers quarterback DJ Uiagalelei for last season’s “Fansville” college football marketing campaign, among other college football quarterbacks.
“I’m thrilled to be working with Dr Pepper on this year’s “Fansville” campaign,” said Bryce Young. “It is an honor to have the opportunity to partner with one of my all-time favorite soft drinks brands. I am extremely excited about this upcoming season, and partnering with Dr Pepper makes it even more special.”
Dr Pepper and “Fansville” are synonymous with college football as the brand is the first sponsor of the College Football Playoffs, presenting sponsor of the College Football Playoff National Championship Trophy, and the first brand to partner and compensate a college athlete for participation in a marketing campaign following last year’s mandates. Each year, Dr Pepper’s “Fansville” campaign brings to life the spirit and fandom of the sport.
SOURCE Dr Pepper