Hamilton, ON, – In a strategic move signaling a new chapter for PLAY Airlines, Einar Örn Ólafsson has been appointed as the company’s new chief executive officer, succeeding the outgoing CEO, Birgir Jónsson. The announcement came on March 18, highlighting Ólafsson’s extensive background in both executive leadership and investment, positioning him to steer PLAY Airlines through its next phase of growth and innovation.
As one of PLAY Airlines’ largest shareholders and former chairman of the board, Ólafsson brings a deep understanding of the company’s operations and a commitment to its continued success. With previous experience as CEO of Fjarðarlax and Skeljungur, as well as a solid foundation in capital markets, Ólafsson is well-equipped to lead PLAY Airlines into the future.
“I am really looking forward to this new role,” said Einar Örn Ólafsson. “After a great ramp-up phase these past few years under Birgir’s strong leadership, the company is now at a turning point. As the company’s largest shareholder, I’d like to see my investment through.”
Birgir Jónsson, the outgoing CEO, expressed pride in PLAY Airlines’ achievements during his tenure. “Being involved in building up PLAY Airlines has been a real adventure,” said Jónsson. “In a relatively short period of time, we have created a powerful, Icelandic low-cost airline with outstanding products, services, and a bright future.”
Under Jónsson’s leadership, PLAY Airlines has become a formidable player in the aviation industry, offering daily flights and seasonal services to more than 30 European destinations from John C. Munro Hamilton International Airport in Canada. PLAY’s unique “pay-for-what-you-need” model has resonated with travelers, providing flexibility and affordability.
Recent expansions in PLAY Airlines’ route network, including flights to Vilnius, Madeira, and Marrakech, have further solidified its position in the market. Additionally, the introduction of a stopover program allows passengers to extend their layovers in Iceland at no extra cost, enhancing the travel experience for Canadian passengers.
With the appointment of Einar Örn Ólafsson as CEO, PLAY Airlines is poised to continue its growth trajectory and capitalize on emerging opportunities in the aviation industry. Ólafsson’s vision and leadership, combined with PLAY’s commitment to innovation and customer satisfaction, set the stage for an exciting future for the airline and its passengers.
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