Legendary Sports Entertainment Brand Adds New Licensee The Dunk Collection, Develops New Partnership with Suited Brands, And Continues Partnership with Simon & Schuster Children’s Publishing
ATLANTA, Aug. 3, 2017 /PRNewswire/ — In anticipation of its upcoming 2018 World Tour, the Harlem Globetrotters announced today that they have signed on a new licensee and a new partner, as well as continuing its license agreement with publishing giant Simon & Schuster.
“This is tremendous news for our fans worldwide, as well as the Harlem Globetrotters,” said Monica Neal, executive vice-president of brand marketing & partnerships of the Harlem Globetrotters. “These new deals reflect the growing popularity of our brand on a global scale. It will also bring the Globetrotters to life in ways that we never thought possible.”
The Harlem Globetrotters and Simon & Schuster Children’s Publishing originally announced a multi-year, multi-book series of children’s books featuring the legendary team in 2016, as part of the publisher’s “Ready to Read” collection. The first book in the series, “Here Come the Harlem Globetrotters,” will be released on Aug. 29, with the second book, “The Superstar Story of the Harlem Globetrotters,” scheduled for release in December 2017.
The books will explore the history and background of the Harlem Globetrotters from their start all the way to the present and offer insider glimpses into the players and formation of the team. One book, The Science of Fun Stuff, will even delve into the science behind all the trick shots and amazing athletic feats the Globetrotters are known for. The first two books in the series are written by sports writer Larry Dobrow.
Also in time for back-to-school, the Globetrotters have partnered with a Dallas-based company, The Dunk Collection, the creators of the original over-the-door basketball hoop laundry hamper, for a two-year deal to produce branded products. The first will be a Harlem Globetrotters “Dirty Dunk” laundry hamper, which will hang on the back of a bedroom door and allow kids the opportunity to turn those dirty clothes into 4-point shots.
Finally, further leveraging its global status, the Globetrotters have partnered with London-based Suited Brands, renowned for launching dynamic and successful licensed products in the UK, to release branded apparel items in the popular athleisure retail category.
The three licensees – The Dunk Collection, Suited Brands, as well as Simon & Schuster – span the publishing, novelty toys, and apparel sectors, and will allow Harlem Globetrotters fans of all ages to start the 2017-18 school year in “world famous” fashion.
The Globetrotters – entering their 92nd season – will tip off the 2018 World Tour, on Dec. 26, 2017. The team will play in over 250 North American markets, as well as 30 countries worldwide. Tickets for the 2018 tour will go on sale in October, at www.harlemglobetrotters.com.
The Harlem Globetrotters® are legendary worldwide, synonymous with one-of-a-kind family entertainment and great basketball skills for the past 91 years. Throughout their history, the Original Harlem Globetrotters have showcased their iconic talents in 122 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans – among them popes, kings, queens, and presidents – over nine thrilling decades. The American Red Cross is the official charity of the Harlem Globetrotters. Sponsored by Entenmann’s Donuts ®, Ticket Galaxy and Baden Sports, Harlem Globetrotters International, Inc. is a wholly-owned subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S. For the latest news and information about the Harlem Globetrotters, visit the Globetrotters’ official Web site: www.harlemglobetrotters.com and follow them on Twitter @Globies.
SOURCE Harlem Globetrotters
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