Joe Fresh and Roxy Earle Launch a Vacation-Ready Capsule Collection

Joe Fresh x Roxy Earle Vacation Edit Collection (CNW Group/Loblaw Companies Limited - Joe Fresh)

TORONTO, /CNW/ – Joe Fresh is pleased to announce its fifth collaboration with longtime partner, Roxy Earle. A limited-edition spring capsule collection launching just in time for winter-getaway season, the Vacation Edit with Roxy Earle collection features nine size-inclusive styles of swimwear, cover-ups, footwear and accessories. With bright pops of colour, bold prints and beachy textures, these pieces are designed to help everyone look and feel their best on vacation. The collection launches online February 21 and in select stores across Canada February 22.

“I’m excited to kick off another stylish collection with Joe Fresh,” says Roxy Earle. “We’re celebrating beautiful bodies with elevated styles at accessible price points. Our hope is that customers will feel glamorous while making lasting memories on vacation with friends and family.”

For the first time, Joe Fresh held a social media contest to cast two of Roxy’s Instagram followers to star alongside her in the campaign. This brought energy and excitement to the campaign set and allows customers to envision themselves in the collection.

“We’re excited to once again partner with Roxy Earle to deliver an elevated and accessible collection for winter getaways,” says Meghan Lengyell, VP Marketing and Communications at Joe Fresh. “Roxy is always a great advocate for her community. For our new Vacation Edit, we brought that ethos even further into the collection, from early design decisions guided by voices in Roxy’s social community to featuring members of our shared social communities in the campaign.”

The limited-edition JF x Roxy Earle collection is available in sizes XS to 3X, with shoes ranging in full sizes from 6 to 11. The entire capsule includes:

  • The Roxy Balconette Swimsuit – $55
  • Seabreeze Cover-Up – $49
  • Hideaway Sandals – $44
  • Beachfront Cover-Up – $39
  • Oasis Bikini Top – $39
  • Tropical Garden Top – $35
  • Oasis Bikini Bottom – $29
  • Tropical Garden Short – $29
  • Hideaway Sun Hat – $24

SOURCE Loblaw Companies Limited – Joe Fresh

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