Joe Fresh and Roxy Earle Launch Holiday-Inspired Capsule Collection

Joe Fresh x Roxy Earle Holiday Capsule Collection (CNW Group/Loblaw Companies Limited - Joe Fresh)

TORONTO, /CNW/ – Joe Fresh is pleased to announce a limited-edition holiday capsule collection with Roxy EarleThe A Very Roxy Holiday collection will feature 18 festive pieces including glitzy dresses, tops, bottoms, shimmery swimwear, shoes and accessories. The collection launches online November 8 and in select stores across Canada November 9.

Joe Fresh x Roxy Earle Holiday Capsule Collection

In a first for the brand, this collection features a dress designed using feedback from Roxy and Joe Fresh’s social communities. Customers were engaged throughout the design process via an Instagram chatbot tool that asked a series of questions and allowed customers to vote on their favourite styles. Options spanned styles from a dress to a skirt and design details like length, material and colour. Customers were involved in every step of the design journey and played an integral part in ultimately informing the final product.

“I’m so excited to be partnering with Joe Fresh for the fourth time to continue to bring people clothing that will make them feel glamourous,” says Roxy Earle. “This collection has so many amazing glam, party-ready pieces that are all offered at such a great price point. I worked with Joe Fresh and tapped into my community’s input to create a collection that will make them shine this holiday season.”

The A Very Roxy Holiday collection includes dresses, bottoms and tops made with perfect party fabrics like sequins and velvet and footwear and accessories including a wide calf boot, sparkly heel and a festive evening clutch. For those planning a winter getaway, there are limited-edition swim pieces that complement the holiday collection.

“We always strive to deliver something new and exciting for our customers when we create capsule collections.” says Meghan Lengyell, VP Marketing at Joe Fresh. “It has been great to work with Roxy to bring these styles to life alongside her engaged community who were a critical part of the design process.”

The limited-edition Joe Fresh X Roxy Earle collection is available in sizes XS-3X, and the entire capsule includes:

  • Mod Bodysuit – $35
  • Ruffle Party Skirt –$39
  • Fashion Legging – $45
  • Jewelled Clutch – $49
  • Cropped Cardi – $49
  • Bell Sleeve Sweater – $49
  • The Roxy Heel – $59
  • Peekaboo Dress $59
  • Glam Disco Mini Dress – $69
  • The Roxy Boot – $79
  • Romantic Velvet Dress – $79
  • Sparkle Shift Dress – $79
  • Roxy Sparkle Puffer with PrimaLoft® – $99

Swim pieces

  • High waisted Bikini Bottom – $29
  • Bandeau Bikini Top – $29
  • Sparkle & Shine Knit Cover-Up – $39
  • Sheer Jacquard Cover-Up – $39
  • Cutout Bathing Suit – $49

SOURCE Loblaw Companies Limited – Joe Fresh

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